Get ready to meet Fish Yu, the co-founder and design director of TIMEMORE, the go-to coffee brand that has been stirring the coffee industry. Today, he takes us behind-the-scenes into the birth of TIMEMORE, a brand born from the shared passion for coffee and design between two friends who dared to dream beyond the mobile phone industry. As Fish unfolds his journey, you'll gain an insight into the challenges of steering a startup, the evolution of his role, and the driving force behind TIMEMORE's acclaimed design philosophy.

We also dive into the intriguing challenge of maneuvering a Chinese brand in the global market. Fish's candid discussions about their commitment to authenticity, the power of design, and the uphill battle to break stereotypes will leave you inspired. You'll also get an insider's look into the creation of their innovative Sculptor grinders and the ingenious knocker design that has been a hit. And for the fans wanting more, Fish reveals what's brewing in TIMEMORE's future. So, buckle up, coffee enthusiasts, for a fascinating journey into the world of coffee.

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