SBI Podcast

著者： SBI The Growth Advisory
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  • サマリー

  • Welcome to SBI TV, a show sponsored by SBI, the growth advisory for innovative companies seeking proven experience for real results in sales and marketing. SBI TV features engaging interviews with top sales and marketing leaders in the industry. You can watch a new episode of SBI TV each week to learn proven strategies and insights growth leaders use to rise through the ranks. Together we break down sales and marketing strategies into easily understood concepts. Subscribe today to keep up with the latest and greatest in sales and marketing growth strategies that work.
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あらすじ・解説

Welcome to SBI TV, a show sponsored by SBI, the growth advisory for innovative companies seeking proven experience for real results in sales and marketing. SBI TV features engaging interviews with top sales and marketing leaders in the industry. You can watch a new episode of SBI TV each week to learn proven strategies and insights growth leaders use to rise through the ranks. Together we break down sales and marketing strategies into easily understood concepts. Subscribe today to keep up with the latest and greatest in sales and marketing growth strategies that work.
マネジメント 経済学
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エピソード
  • Episode 5: Empowering Sales with AI

    Episode 5: Empowering Sales with AI
    2023/11/07
    Episode 5: Empowering Sales with AI

    AI development continues at a breakneck pace, with the number of use cases increasing by the day. This raises the question for many Go-to-Market leaders: how do we use AI to help sales? How do we ensure smooth adoption of AI? And what value does it bring to the business?

    In this episode, SBI Managing Director of Talent Services, Ray Makela meets Conor Grennan, Head of Generative AI at NYU Stern School of Business to take a deep dive into the state of generative AI today, its use cases, and key considerations in business.

    Key Talking Points:

    • Use cases for generative AI in Sales and how it augments various tasks
    • Overcoming resistance to AI use, and key considerations such as data privacy
    • Ideas for effective AI enablement, as well as other new use cases for AI
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    39 分
  • Episode 4: Growth at Any Cost is Over

    Episode 4: Growth at Any Cost is Over
    2023/10/30
    Episode 4: Growth at Any Cost is Over

    Understanding the right design and execution of GTM levers in uncertain markets could help CEOs propel their revenue growth by making efficient use of existing resources.

    In this episode, Pilar Schenk, Cisco COO, Global Specialists, and Mike Hoffman, SBI CEO, discuss strategy, execution, and activation against a backdrop of those who had a growth thesis in tech of growth, at any cost.

    Key Talking Points:

    • The GTM levers that drive greater value generation in 2024
    • How to better leverage commercial tech to increase sales efficiency
    • What advancements the tech industry is making with generative AI
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    26 分
  • Episode 3: Know to Grow Sales Talent

    Episode 3: Know to Grow Sales Talent
    2023/10/27
    Episode 3: Know to Grow Sales Talent

    A crucial driver of an organization’s revenue growth plans is the people that work there and how they perform. The importance of understanding how to develop top talent in go-to-market teams cannot be understated.

    In this episode, Senior Partner and TMT Practice Leader at SBI, Tony Erickson meets with Director of Global Sales Enablement at Nearmap, Karen Mattice to talk about Nearmap’s approach to talent development through its Know and Grow strategy.

    Key Talking Points:

    • Assessing talent and creating individual OKRs in line with corporate OKRs
    • Developing standardized training that focuses on gaps in key competencies
    • How Nearmap leverages AI to analyze and optimize sales conversations
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    21 分

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