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SEO can feel like a never-ending chore. Between fixing technical issues, finding the right keywords, and creating content, it's easy to get overwhelmed. But what if there was a better way?In this podcast episode, we'll discuss whether to automate or delegate your SEO tasks.We'll weigh the pros and cons of each option so you can figure out what works best for you.Ready to save time and focus on what really matters for your SEO? Let's get started!Transcript Summary00:00 - 00:25Gab introduces the episode on SEO strategies.Gelo acknowledges common SEO manager dilemmas regarding automation and delegation.They set the stage for discussing when and how to automate or delegate tasks in SEO.00:25 - 01:03Gab asks about when it's appropriate to delegate or automate tasks.Gelo responds, focusing on decision-making within companies or projects.He emphasizes that as an SEO manager, tasks not directly related to core responsibilities should be delegated.01:03 - 02:25Gelo delves deeper into delegation, stressing that an SEO manager's role often evolves into managing rather than doing.He gives examples of tasks that can be delegated in freelancing scenarios.Discussion includes managing specific tasks like on-page optimization versus technical SEO.02:25 - 03:42Gelo shifts to automation, discussing how routine tasks like report generation can be automated.Tools like Google Data Studio are mentioned for automated reporting.The focus remains on efficiency through automation in repetitive tasks.03:42 - 05:09Gab talks about handling overwhelm in SEO tasks, suggesting beginners initially handle all tasks to learn processes.Gelo adds that once overwhelmed, it's time to automate or delegate tasks.They discuss task prioritization and the "high impact task analysis" approach for efficiency.05:09 - 07:18Gab introduces the concept of skill specialization, advocating for mastering client interaction skills.Gelo agrees, stressing the importance of soft skills and knowing when to delegate client-facing tasks.They highlight the difficulty non-english speakers may face in client interactions.07:18 - 08:53Gelo revisits the importance of delegation and automation in SEO, particularly in large companies with extensive digital footprints.He underscores the need for proper delegation to avoid bottlenecks and ensure task competence.Examples include maintaining technical SEO expertise within teams.08:53 - 10:02Gelo concludes by cautioning against ineffective delegation, emphasizing the importance of understanding tasks before assigning them.He highlights the risks of miscommunication and task mismanagement in team environments.10:02 - 10:14Gelo says delegation can be challenging, especially when clients have specific subject matter expertise. If you lack the necessary knowledge, consider delegating tasks to the client or a subject matter expert.10:14 - 10:34Gelo says to delegate tasks that require specialized knowledge, such as creating content or managing passwords. This allows you to focus on tasks that align with your expertise.10:36 - 10:39Gelo mentions don't take on the entire project if you lack the necessary skills. Delegate tasks to freelancers or in-house experts with the relevant expertise.10:42 - 11:07Gelo says to delegate tasks to freelancers or in-house experts to streamline your workflow and improve efficiency. This allows you to focus on higher-level tasks and strategic planning.11:07 - 11:32Gelo says to delegate tasks such as social media posting, SEO, and content creation to free up your time for more strategic work. Utilize tools and automation to further enhance efficiency.11:32 - 12:07Gelo says that by delegating and automating tasks, you create a network of interconnected entities throughout the digital ecosystem. This enhances your overall productivity and effectiveness.12:07 - 12:29Gelo mentions delegation and automation are crucial for staying updated with the latest tools and technologies. This ensures you remain competitive and deliver high-quality work to your clients.12:30 - 12:50Gab says, I agree. It's important to recognize that delegation and automation are not just for beginners but also for experienced professionals seeking to optimize their time and workload.12:50 - 13:03Gab says delegation allows you to focus on higher-value tasks that generate more revenue and contribute to your long-term growth.13:06 - 13:29Gab says that by delegating tasks, you can educate and empower your clients, enabling them to take on more responsibility and contribute to their own success.13:29 - 13:49Gab says that this mindset shift can lead to a more collaborative and productive working relationship with your clients.13:49 - 14:01Gab mentions delegation also helps you track your time more effectively, ensuring you're not spending too much time on low-priority tasks.14:02 - 14:08Gelo said it's important to remember that delegation is not about ego but about empowering others to grow and succeed.14:09 - 14:33Gelo said delegation is a...