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SMS Marketing: A Quick Start Guide

Episode Description:
In this episode of The Digital Marketing Post Podcast, James and Tammy from TE Digital dive into the world of SMS marketing—a cost-effective, high-impact strategy that’s perfect for busy small business owners. With an average open rate of 98%, SMS marketing has the potential to boost engagement, drive conversions, and foster stronger customer relationships.

Whether you’re new to SMS marketing or looking for ways to refine your strategy, this episode covers everything from legal compliance to crafting personalized, effective messages. We also explore how tools like Constant Contact can simplify the process, with features like automation, AI-powered content generation, and analytics dashboards to ensure your campaigns deliver results.

What You'll Learn in This Episode:

• What SMS marketing is and why it’s more than just sending coupons.
• Key legal considerations, including the TCPA and CAN-SPAM Act, to protect your business and customers.
• Why SMS marketing outshines other strategies with its impressive 98% open rate.
• Tips for crafting personalized, timely messages that resonate with your audience.
• How to integrate SMS marketing with other tools like email and social media.
• The importance of data-driven decision-making and analytics for continuous improvement.

Episode Highlights:

• Legal Compliance Made Easy: Learn how to collect explicit consent and include opt-out options to stay compliant.
• Boost Engagement: Discover strategies like abandoned cart reminders, birthday discounts, and timely promotions to connect with customers.
• Leverage Tools Like Constant Contact: Automate your campaigns, generate personalized content, and track performance effortlessly.
• Build Relationships, Not Just Sales: Foster trust and loyalty by delivering value through every message you send.

Actionable Insights:

• Start small by sending personalized, timely messages to your audience.
• Use tools like Constant Contact to streamline your SMS campaigns and ensure compliance.
• Track your campaign performance with analytics to refine your strategy over time.

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