The secret weapon of business titans isn't what you think. It's not AI, fancy ads, or even superior products. It's the lost art of word-of-mouth marketing.

In this episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal the PILLR system - a revolutionary approach to building a thriving business through genuine connections.

Joe, drawing from his experience as an insurance agent and financial advisor, shares how he went from farm-to-farm sales to creating a 7-figure business built entirely on referrals. He breaks down the PILLR acronym:

P - Pay (clients who pay your ideal amount)

I - Introductions (they introduce you when asked)

L - Like (mutual enjoyment of working together)

L - Listen (they follow your advice)

R - Referrals (unsolicited recommendations)

Jason digs in to help listeners understand the nuances of this system. He highlights the confidence boost that comes from working with ideal clients and the importance of giving your best advice, not just what the client wants to hear.

The hosts dive deep into:

- Why working with "A-hole" clients can sink your business

- The ethical dilemma of charging different rates for the same service

- How to transition from taking any client to working only with ideal ones

- The dangers of relying solely on digital marketing platforms

- Real-world examples of the PILLR system in action

This episode is a wake-up call for entrepreneurs drowning in marketing tactics. It's a return to the fundamentals of business - building real relationships that lead to sustainable growth.

Whether you're just starting out or looking to break through to the next level, the PILLR system offers a blueprint for becoming the most trusted and valued professional in your network.

Don't miss this masterclass in the art of influence. Your next big client might just be a conversation away.

Find all the show notes and links here: https://www.salesassassinspodcast.com/1

Most professionals are clueless about the one thing that truly matters in business. It's not your skills, your degree, or even how good you are at your job.

In this introductory episode of the Sales Assassins Podcast, hosts Joe Blackburn and Jason Croft dive deep into the often overlooked foundation of business success: word-of-mouth marketing.

Joe, drawing from his 20+ years in financial services, shares why being great at your job isn't enough. He explains how professionals often fall into the trap of direct selling, pushing away potential clients instead of attracting them.

The hosts discuss:

- Why cold calling and door-to-door tactics are outdated for service professionals

- The danger of relying solely on online marketing strategies

- How to build trust and relationships that lead to effortless sales

- The concept of "Sales Assassins" and why it's more effective than being a "sales warrior"

- The importance of being "unapologetically profitable" in your business

They bring up the critical point that many professionals struggle with guilt around charging for their services and emphasize that if you don't value your time, no one else will.

This episode is a wake-up call for professionals who've been focusing on the wrong things. It's time to master the art of getting people to know, like, and trust you - or risk becoming irrelevant in today's market.

Whether you're a financial advisor, real estate agent, coach, or any other service professional, this conversation will change how you approach growing your business.

A powerful key insight to look out for: why leaving things to chance always comes back as a problem or objection in your business.

Find all the show notes and links here: