• Sales Talk for CEOs

  • 著者: Alice Heiman
  • ポッドキャスト

Sales Talk for CEOs

著者: Alice Heiman
  • サマリー

  • Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.
    © 2025 Sales Talk for CEOs
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あらすじ・解説

Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.
© 2025 Sales Talk for CEOs
エピソード
  • Ep152 How to Turn Average Sellers into Top Performers
    2025/02/18

    Every CEO wants a team of top-performing sellers—but is it actually possible? Sales expert Tania Doub reveals why most sales teams struggle and how to fix it. Discover the key framework that helps sellers gain confidence, build momentum, and consistently exceed quotas. If you're ready to transform your sales team, this episode is a must-listen.


    About Guest

    Tania Arakelian Doub is the CEO and Founder of Mindful Quadrant, a groundbreaking sales enablement company. With a passion for guiding sales professionals to achieve extraordinary success, Tania combines her extensive experience in the demanding field of sales with a deep understanding of the challenges faced by salespeople. Her innovative approach is rooted in her own journey of navigating the pressures of a high-stakes sales environment while also balancing personal responsibilities. Tania is committed to helping others not only meet but exceed their sales targets by connecting them with their intrinsic motivations and strengths. She has developed practical tools and strategies to inspire sales teams to embrace and overcome challenges, turning potential obstacles into opportunities for growth.


    About Guest Company

    Mindful Quadrant is a leading sales enablement company that empowers salespeople to excel in their careers by offering a comprehensive array of resources designed to enhance their skills and performance. The company provides training sessions, workshops, tools, books, and personal coaching to equip sellers with the knowledge and confidence needed to achieve their sales goals. At the heart of Mindful Quadrant's philosophy is its focus on personal motivation and the belief that embracing challenges can lead to significant achievements. The unique approach developed by Tania Arakelian Doub is built on her personal experiences of thriving in a challenging sales environment while maintaining a balanced family and work life. This approach enables individuals to transform difficulties into a driving force for action and success. Additionally, Mindful Quadrant offers a complimentary assessment that provides a personalized report, helping individuals identify and overcome barriers to their sales performance.


    Social Links

    https://www.linkedin.com/in/taniadoub/

    https://www.mindfulquadrant.com/

    https://twitter.com/taniadoub

    https://www.instagram.com/taniadoub/

    https://www.facebook.com/mindfulquadrant

    https://www.youtube.com/channel/UCtaniadoub

    Connect with Alice Heiman

    https://www.linkedin.com/in/aliceheiman/

    https://aliceheiman.com/



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    43 分
  • Ep151 Why This Co-founder Took Back Sales—and Grew Revenue by 40% with Russ Macumber
    2025/02/12

    After struggling to hire the right sales team, Russ Macumber made a bold decision—he returned to founder-led sales. The result? A 40% increase in revenue. In this episode, he shares the hard lessons learned from scaling a startup, hiring salespeople, and building a high-retention client base. Tune in for real-world insights on what it takes to grow a sales-driven company.

    About Guest

    Russ Macumber is a seasoned entrepreneur and digital marketing expert known for his innovative approaches and thought leadership in the digital realm. With a passion for helping businesses grow their online presence, Russ co-founded Impressive Digital, a leading digital marketing agency focused on delivering cutting-edge solutions. His experience spans various aspects of digital marketing, including search engine optimization (SEO), conversion rate optimization (CRO), and marketing automation. Russ is recognized for his strategic mindset and ability to tailor marketing campaigns that yield significant results for clients. Additionally, he is adept at fostering client relationships and ensuring that the services provided align with the unique goals of each business. Through his leadership, Russ has been a driving force behind the success and growth of Impressive Digital.

    About Guest Company

    Impressive Digital is a dynamic digital marketing agency headquartered in Austin, known for its comprehensive approach to boosting businesses' online presence. The agency utilizes a strategic combination of SEO, Google Ads, and social media to increase web traffic and brand visibility. Impressive Digital's services extend beyond attracting visitors; they focus on converting these visitors into loyal customers using Conversion Rate Optimization (CRO) techniques and custom-designed landing pages that enhance user experience (UX). The company is also proficient in maintaining customer relations through CRM systems, email marketing, and automation, thus fostering customer loyalty and repeat business. Impressive Digital's hallmark approach, the GAS™ system, seamlessly integrates all facets of digital marketing to create a synchronized and effective marketing strategy. The agency is renowned for its proven track record in driving substantial results for leading clients by elevating traffic, conversion rates, and revenue through meticulously crafted campaigns. More than a service provider, Impressive Digital positions itself as a partner, dedicated to exceeding business objectives and propelling growth.


    Social Links

    🔗 Connect with Russ Macumber: LinkedIn | Website

    🔗 Connect with Alice Heiman: LinkedIn | Website





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    35 分
  • Ep150 Why Most CEOs Fail at Thought Leadership (and How to Fix It)
    2025/02/05

    Most CEOs think they’re doing thought leadership, but the truth? They’re doing it wrong—if they’re doing it at all.

    In this solo episode, Alice Heiman breaks down the biggest mistakes CEOs make when it comes to thought leadership and why those missteps are costing them sales. She reveals why most CEOs struggle to build their personal brand, how it impacts their sales team, and what they should be doing instead to drive revenue.

    If you’re a CEO who wants to make sales easier, attract high-value customers, and become the go-to leader in your industry, this episode is for you.


    Connect with Alice Heiman

    LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/

    Alice’s Website: https://aliceheiman.com/



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    15 分
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