STRG #1 - For many sales people and sales managers, the sales process within their business is key to an effective delivery of sales. In every business the sales process is different, sales people have their own styles and each proposition demands a slightly altered sales process. So why is there so much focus on the sales cycle?

In today's episode of Sales The Relationship Game, we will be discussing whether or not there is still a place for the sales cycle within the broad business community. I will also take us through my personal sales cycle, which is expands the most commonly seen to focus on stakeholder relationship management, while also placing more emphasis on he currently book of clients. 

I hope this episode provides you with some actionable tips and strong thinking points around how you could develop the sales process within your business. Are you putting enough emphasis on developing relationships with the correct set of stakeholders? Maybe your current book of clients are the key to your success?