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サマリー
あらすじ・解説
This month Jamie and Dan discuss sales and the sales function from an SME’s perspective. Why is sales a dirty word? How important is the Sales function to the success of an SME? What role should sales cover to ensure that the business is well placed to succeed. What do you need to look for in a sales person? How do you balance the cost of a successful sales organisation with the ‘lumpy’ nature of large tendering opportunities.
They cover marketing, SEO, brand awareness and the importance of after-sales support.