In the world of AI, the art of human book-writing seems to be dying. However there is still tremendous value in books, especially business books. Not only do books serve as a medium for sharing your knowledge and expertise, it also serves as a platform to scale your message and impact.

As entrepreneurs and business owners, we all have ideas but getting them into a manuscript might seem daunting. Self-publishing offers a viable means for converting your ideas from manuscript to a digital or printed book. That’s where Michele DeFilippo comes in. Through her company, 1106 Design, she and her team offer a proven approach to guide authors through the self-publishing process.

In this scale tale, Michele shares how she stumbled into starting a business that has helped 4,000 authors self-publish their books while generating revenue just under $1M USD.

As you listen to her story, you’ll also discover:

• How to embrace technology to enhance or pivot your business,
• Why AI should be leveraged as a research assistant and not as an author,
• The pros and cons of hiring a ghostwriter,
• How self-publishing a book is like managing a project,
• Why authors must approach their book promotion as an entrepreneur would a business, and more!

Whether you've flirted with the idea of writing a book, are feeling overwhelmed by the self-publishing process, or are curious about the world of self-publishing, you’re guaranteed to learn valuable lessons from Michele. Even if you aren’t interested in self-publishing, there’s also plenty to learn about scaling your own small business’ operations from Michele’s 25+ years as an entrepreneur.

Listen now!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Performing an online search for “branding” is bound to lead to all kinds of tips, strategies, and advice. But what really works? What can take your brand to the next level? The answers to these questions stump many of us entrepreneurs and small business owners.

We know we have a great product or service because of referrals and recommendations, but if there are not enough people to know about it we miss out on the opportunity to truly scale our reach, impact, and revenue.

That’s where Rich Kozak comes to the rescue. He has 47 years of experience in defining, languaging, and scaling brands for both companies and individuals. He applies that experience through his work as the CEO of Rich Brands and Impact Driven Publishing.

In this scale tale, Rich describes his unique process for brand transformation through the story of his work with Dr. Mary O’Dwyer, a licensed breath therapist. Be prepared to take notes as he details how he helped her brand get and receive credit for having a global presence.

As you listen to this story, Rich's strategic insights will provide you with a roadmap for expanding your brand's influence on a larger or global scale without a large budget. You’ll also learn the difference between branding, strategy, and marketing and how to use that information to redefine your brand, understand how it is perceived by your customers, and create value.

It's time to break free from ineffective branding strategies and unlock the secrets to transforming your local brand into a global powerhouse.

Listen now!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.

Resistance builds muscle. No one knows that better than Beate Chelette, the Growth Architect behind Chelette Enterprises and The Women’s Code. Her path to entrepreneurial success follows the hero’s journey as she immigrated from Germany to the U.S.

In this scale tale, Beate chronicles a series of natural disasters and the profound personal and financial loss she suffered after starting a photography business. To her surprise, when she humbly asked the President of the U.S. for help, he answered! Not only did she strategize her way out of debt, but 18 months later, she sold her photography business to Bill Gates.

Now she applies the strategy lessons she learned through the school of hard knocks to help other business owners, particularly women entrepreneurs, successfully scale.

Beate also shares a series of questions she recommends asking yourself to drive innovation and problem-solving in your business. Listen now and learn from this master of her craft on how to best leverage technology to streamline your business operations to achieve scale and maximize profit!

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐋𝐞𝐚𝐯𝐞 𝐚 𝐑𝐞𝐯𝐢𝐞𝐰. ⭐ ⭐ ⭐ ⭐ ⭐

👉View this Episode’s Full Show Notes at ScaleTalesPodcast.com.

© Copyright 2024. Scale Tales is an Equilibria, Inc. podcast. We're dedicated to providing resources to support fellow fast-growing small businesses in scaling back-office operations without pain and chaos. Visit our website to learn more.