• Scrappy ABM

  • 著者： Mason Cosby
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Scrappy ABM

著者： Mason Cosby
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  • Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.

    Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.

    This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.

    So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.

    Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!
    Scrappy ABM, LLC
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  • EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

    EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks
    2024/09/19

    In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.


    ========================================


    Key Discussion Points:


    (01:20) Why job changers are a valuable data point for identifying new business opportunities quickly


    (02:56) How to use your existing CRM system to identify job changers and potential opportunities


    (05:04) Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period


    (08:18) Content strategies tailored specifically for job changers and how to distribute them effectively


    (11:15) Nurturing relationships with job changers who are still searching for their next opportunity


    (13:30) How to track, engage, and convert job changers into actionable leads for your ABM strategy
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    14 分
  • 🚨 EP. 100 🚨 - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks

    🚨 EP. 100 🚨 - Data Segmentation and Building ABM w/ Sean Sullivan | Scrappy Playbooks
    2024/09/16

    In this episode of Scrappy ABM, host Mason Cosby interviews Sean Sullivan, a go-to-market operations adviser and host of Converge Coffee. They delve into data segmentation, overcoming analysis paralysis, and how to build a robust account-based marketing (ABM) strategy even with limited resources.


    ======================================


    Key Discussion Points:


    (02:00) The role of proper data segmentation in achieving marketing and sales alignment


    (03:00) Tips for connecting data to executive dashboards and ensuring business alignment


    (05:51) How to organize data effectively for ABM programs using a hub-and-spoke model


    (08:57) Sourcing and enriching audience data to power successful ABM strategies


    (15:26) The risks of poor-quality data and strategies for maintaining high data standards to avoid negative business impacts


    (22:41) How long it typically takes to build and execute an effective ABM strategy


    (28:25) Key recommendations for companies starting or refining their ABM initiatives


    (34:12) The critical role of technology in ABM and how to assess and improve your current tech stack


    ======================================


    Guest Bio:


    Sean Sullivan is a go-to-market operations adviser with a focus on data strategy, segmentation, and ABM implementation. He is the host of Converge Coffee, a podcast where he interviews experts to learn from their experiences in marketing, technology, and growth. Sean helps companies optimize their tech stacks, ensure data quality, and build effective ABM strategies that drive business results.
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    37 分
  • EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks

    EP. 99 - How to Convert Podcast Guests Into CUSTOMERS | Scrappy Playbooks
    2024/09/12

    In this episode of Scrappy ABM, host Mason Cosby discusses strategies for turning podcast guests into customers, focusing on conversion-based playbooks specifically designed for account-based marketing (ABM). Mason shares actionable insights on leveraging podcast interviews as a way to build relationships and create sales opportunities.


    ================================


    Best Moments:


    (01:16) Using podcasts to convert guests into customers through immediate, conversion-based strategies


    (01:53) Free consulting and peer-to-peer conversation models


    (02:22) How hosting podcasts can offer guests a preview of what working together would be like


    (03:43) Using podcast episodes to produce content that benefits both sales and marketing teams


    (04:38) Conducting subtle discovery conversations to uncover key insights


    (06:28) Leveraging expert hosts to challenge guests' thinking


    (08:54) How to use podcast content to inform sales teams about potential opportunities


    (10:28) How to follow up with guests after the episode using the information gathered during the interview


    (11:51) Why having an expert host is essential for turning podcast guests into paying customers


    (12:50) Key tactics for building trust with guests and showcasing expertise during podcast interviews to facilitate conversions
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    14 分

あらすじ・解説

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.

Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.

This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.

So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.

Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!
Scrappy ABM, LLC
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