In this episode of Spieckerman Speaks Retail, Carol Spieckerman explores the convergence of commerce and media with Eitan Koter, Co-CEO of Vimmi. Eitan shares Vimmi’s journey from a media and entertainment technology provider to a leading video commerce platform.

The conversation delves into Vimmi's sales acceleration platform, which seamlessly integrates shoppable video across multiple channels, from diverse social media platforms to brick-and-mortar stores.

Carol and Eitan discuss why multi-platform video is a must-have in modern retail marketing and how the "TikTok-ification" of content has transformed best practices. Eitan will have you rethinking your approach to video and challenging the "quality over quantity" standards of the past. He provides step-by-step guidelines for creating authentic, high-volume content that aligns with business lifecycles while tackling customer pain points. Eitan busts the “brands are dead” myth and expands on the power of storytelling to onboard new generations of shoppers and accelerate conversion.

The discussion hits on the rise of retail media networks and how Vimmi's solutions optimize retailers’ in-store digital aspirations. Eitan shares his thoughts on the future of retail, highlighting the causes and concerns that will drive consumer engagement.

Key Takeaways:

• Quantity Over Quality: How flooding the zone and adjusting on the fly make engagement soar.
• Founder-led Favor: How to leverage authenticity and origin stories to differentiate in a crowded marketplace.
• Rapid Iteration Hacks: Why narrow-lens innovation, lean launches, and live-testing are the ways of the future.
• Data-Driven Domination: How advances in video analytics optimize content and campaigns in record time.

Part crystal ball, part strategy session, this episode offers valuable insights to retailers and brands looking to harness the power of video commerce and navigate the retail media landscape. Are you ready to turn up the volume?

Guest contact information:

Eitan Koter on LinkedIn

Vimmi website

Vimmi YouTube channel

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