In this episode, your hosts Alicia Disantis and Shaun Bernstein discuss the power of authenticity in your digital presence and the impact it can have on your business and career. We’ve spoken a lot about personal branding - in episode 9 with Anna Hockett, we talked about the importance of building your personal brand, and in episode 10 with Jared Kligerman we talked about having a brand as a CPG founder, and injecting your personality into what you do. Building your brand with authenticity, though, takes things to a whole other level. It’s one thing to build an exterior shell as a professional - it’s another thing entirely to do so with vulnerability, letting your audience see behind the business formalwear into how you market yourself not just based on your professional resume, but as YOU. In this episode, we speak with Victoria Asikis, an Ottawa-based lawyer with Gowling WLG, a major international law firm. Victoria is no stranger to having to put on a professional veneer, yet she’s also incorporated her personal struggles and vulnerability - including with mental health and anxiety - into part of her professional brand. Topics include: 1. How Victoria has turned her hardships into some of her greatest strengths 2. How to include vulnerability in your branding 3. Victoria's top three tips on sharing personal content 4. How to maintain a balance between professional and personal within your digital presence Join us as we learn how to become more authentic as professionals. 💯About Our Guest: Victoria Asikis: https://www.linkedin.com/in/victoria-...https://gowlingwlg.com/en/people/vict... 📖Reading: Crying at work: https://www.forbes.com/sites/bryanrob... 👋About Your Hosts: Alicia Disantis, Founder of 38th & Kip Studio:

38andkip.com www.linkedin.com/company/38th-kip-design-marketing @38andkip Shaun Bernstein, Founder of The Write Stuff Agency:

www.thewritestuff.agency

www.linkedin.com/in/shaun-bernstein

@thewritestuffagency Listen, Watch, Review and Subscribe! 👉 Like what you watched? Subscribe to Branding and the Beast on YouTube @brandingandthebeast