In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful storefronts, this conversation is packed with valuable insights. Key topics include:

• The history and differences between Salesforce B2B and B2C Commerce
• Best practices for storefront design and platform integration
• Navigating product pricing, order fulfilment, and checkout complexities
• Future trends in B2B Commerce and the impact of Salesforce innovations like Hyperforce and Data Cloud

Whether you're a seasoned Salesforce professional or new to B2B Commerce, Shane’s advice and experience will provide actionable insights to help you elevate your digital commerce strategy. Don't miss this knowledge-packed episode!

You can find Shane on LinkedIn and YouTube!

00:00 Introduction to the Podcast 00:15 Meet Shane Smith: B2B Commerce Expert 01:56 Shane's Journey into Salesforce 04:21 Understanding Salesforce B2B Commerce 06:00 Differences Between B2B and B2C Commerce 10:28 Building a Successful B2B Storefront 16:08 Challenges in B2B Commerce 25:26 Future Trends in Salesforce B2B Commerce 30:43 Getting Started with B2B Commerce 39:39 Final Thoughts and Advice 42:09 Closing Remarks

You can find Shane on LinkedIn and YouTube!

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