Self Starter

著者： Andy Dowling
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  • Self Starter highlights small business owners, the self employed and freelancers who have taken the plunge to create their own desirable lifestyle. The podcast looks to inspire, motivate, reassure and become a resource for anyone in the self employed world no matter what stage of the journey they are on. You might be working in a job you don't like but you're too scared to take action on an idea. You might be on the verge of launching/opening your business but have cold feet. You might be a well seasoned business owner who has carved out their place in the local or global community. Regardless of your story, Self Starter will look to provide value and insights that will help you either get started, get your business over the line or to continue to improve in the self employment world. Hosted by Andy Dowling who is the host of The Andy Social Podcast, bass player in Australia metal band LORD and is a dispute resolution specialist. You can follow Andy via most social media platforms via @andydowling
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あらすじ・解説

Self Starter highlights small business owners, the self employed and freelancers who have taken the plunge to create their own desirable lifestyle. The podcast looks to inspire, motivate, reassure and become a resource for anyone in the self employed world no matter what stage of the journey they are on. You might be working in a job you don't like but you're too scared to take action on an idea. You might be on the verge of launching/opening your business but have cold feet. You might be a well seasoned business owner who has carved out their place in the local or global community. Regardless of your story, Self Starter will look to provide value and insights that will help you either get started, get your business over the line or to continue to improve in the self employment world. Hosted by Andy Dowling who is the host of The Andy Social Podcast, bass player in Australia metal band LORD and is a dispute resolution specialist. You can follow Andy via most social media platforms via @andydowling
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  • Episode 40 - The End of Season 2

    Episode 40 - The End of Season 2
    2019/11/03
    Here we are folks! We're at the end season 2. While this series has been shorter that the first season, we've been able to get some great guests sharing their stories when it comes to all things self employment.
    In this final episode I throw out a few quick comments looking back over the past few months and thoughts on the future, including season 3 of Self Starter.
    While we wait for the future of Self Starter, please continue to share the previous episodes around to anyone who might need some guidance, assurance or even a gentle kick up the you-know-what. I've been incredibly proud of the impact that Self Starter has had on myself personally, as well as the many of you who have messaged me along the way to share your feedback.
    I hope that this continues to be a valuable resource in the years to come.
    Please keep in touch with me via the contact page or on Facebook, Instagram and Twitter. Between our band LORD, The Andy Social Podcast as well as other various projects that come and go, I will certainly continue to have a lot to share.
    Thanks for continuing to support of the podcast and I wish you all the best on your Self Starting journey to create your own desirable lifestyle.Andy Dowling
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    14 分
  • Episode 39 - Applying Music Marketing First Aid with Monica Strut

    Episode 39 - Applying Music Marketing First Aid with Monica Strut
    2019/10/06
    Monica Strut could be seen as a first aid specialist when it comes to musician social medial and digital marketing. Responding to the call of bands who are in crisis and needing consulting and support, Monica is providing her expertise to help musicians succeed in the often murky waters of the music industry and online marketing.
    Starting out on your own is tough, especially when you’re branding yourself as the product/service. Monica made the decision to put her name and personal reputation on the line rather than utilising a business name. No doubt a daunting decision but it has brought Monica many advantages including a relatable, trust worthy resource for people who are on the hunt for help and it also building her own profile as a subject matter expert within the industry.
    As a musician herself, Monica has seen the mistakes made first hand and has watched as peers have given up on their music pursuits. Monica is using these real life experiences to create tangible resources and tools for others. She’s also using these experiences as a personal and professional compass to ensure that her goals to impact and help others are always in sight/focus.
    In our chat, Monica talks about how she has been taking a measured approach when it comes to building her business, managing it all on the side of a day job, how she got started with consulting and how her decisions to invest heavily in herself, such as using business coaches, have impacted her success to date. It’s a daunting journey but as Monica shows, you don’t have to do it on your own.
    Follow Monica Strut via Main Website | Facebook | Instagram | YouTube |Location – Melbourne, Victoria
    1. Be coachable - Monica took a large and critical step in her own development by investing in a business coach. Leaning on others who have had their own success, Monica has been able to get guidance and possibly more importantly be held accountable to her own goals and actions. Monica admitted that it was an expense that needed to be considered but she can confidently say that it's been worth it in allowing her to grow, get better and achieve her business goals.
    2. Too busy to get stuff done - Monica spoke about how she, like many of us, falls into the procrastination trap and finds herself doing a lot of “busywork”. In other words, keeping busy with tasks that serve little purpose to the bigger goals. Friends, don’t worry about the 20 dot point to-do list, start your days off with 3 to 4 main action items. You will get far more meaningful work done. As coined in the book “The ONE Thing” by Gary Keller and Jay Papasan, “What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?” - Keep it simple, and tackle those critical tasks first!
    3. Creating advocates - By using her name as the branding of her business, Monica certainly puts a degree of vulnerability out into the public domain. The benefit is that she can build deep trust and loyalty from her audience as it’s easier to connect and relate to Monica as a person as well as her mission. This creates a natural advocate who is quick to talk positively and, when it arises, defend unnecessary criticism that Monica may receive. Corporations spend huge sums of money in their marketing in the hope of creating brand advocates, Monica is creating this herself by being herself.
    4. What’s your mission/story? - We know that a story behind a business is important and Monica’s background as a musician and her experiences watching people give up on their dreams has created a foundation to her cause and mission. When people can see “why” you are doing something and those origins, it’s easier for people to connect, relate and most importantly support.
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    47 分
  • Episode 38 - A Premium Quality Recipe with Bondi Heat

    Episode 38 - A Premium Quality Recipe with Bondi Heat
    2019/09/22
    Mishka Bobrov of Bondi Heat is new to the world of self employment and small business. Having bounced around from job to job, he found himself in an unexpected moment where his father tried some home made olive oil made by Mishka and saw an opportunity. He encouraged Mishka to pursue and create a business around something that he saw was marketable.
    Luckily for Mishka, this was the moment to escape from the past several years of working in security and lead him on a path to start something that would truly spark a passion for him.
    We spoke only a few weeks into launch of the company and of course things were looking bright and optimistic. Like any business however there will be ups and downs, but Mishka has a close and solid network of friends and family who believe in him and are as hands on with support and the running of the business.
    In a market these days saturated in hot sauces, Mishka is looking to use the momentum of the market to create a point of difference with Bondi Heat where chilli infused olive oil is the staple and flavour is the focus.
    Follow Bondi Heat via Main Website | Facebook | Instagram |Location – Sydney, New South Wales
    1. A Premium quality product deserves premium quality content - Don't take any short cuts. If you think that your product is high quality then you should make sure that it is presented in a way that deservedly highlights it. Mishka has made no sacrifices with the visuals surrounding Bondi Heat and has brought a skilled friend on board to help with the marketing and presentation of his products. Remember that it's not you that needs convincing, it's everyone else. Spend a little more money and time to make sure that what you are selling looks the very best it can be. It will be worth it.
    2. Who are we trying to sell this product to? - Mishka's product is all about Bondi. He's grown up there, his community and family are there and of course the business shares the name. It's only natural that he is targeting those who are either in the area or identify with Bondi lifestyle. Remember that you don't need to win everyone single person over. Think about that stereotypical person who would love what you are selling. Maybe they are very similar to you. Once you have worked that out, target target target.
    3. Work with others who are skilled - Mishka built the company to be a community. This is not just about him but about everyone who works with him and is a part of it. Friends and Family are important, so for Mishka it's a natural move to utilise the skills from the people who mean the most to him. He will never need to do this on his own. As much as we would like to think that we can do it all, it's best to be real about our limitations and not hesitating in bringing in good and skilled people who can fill the gaps, support you and help you to succeed.
    4. Make the most of every moment - Mishka fought an aggressive form of Bone Cancer when he was a teenager. When he was all clear in 2010, he took on an attitude to make the most of life. A lot of us are fortunate to not have these same types of challenges, but life can change dramatically at any moment. What are you going to do right now to get after what you want? Don't sit back and wait. Every moment counts. Make the most of it!
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    37 分

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