𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲! 𝐚𝐧𝐝 L𝐚𝐮𝐧𝐜𝐡, 𝐒𝐜𝐚𝐥𝐞, 𝐒𝐮𝐜𝐜𝐞𝐞𝐝!

Tune into this episode of Selling on Giants as we chat with Oz Merchant, CEO of ecomsellersHQ!

With 25 years of experience, Oz shares his top strategies for launching, scaling, and exiting an eCommerce brand.

Here are four key takeaways:

🔸 Niche Selection: Learn how to select the perfect niche with in-depth market research and competitor analysis.

🔸 Effective Launch Tactics: Discover why high-quality product listings and strong branding are crucial to a successful launch.

🔸 Customer Feedback: See how customer insights can improve products and build lasting loyalty.

🔸 Timing Your Exit: Gain insights into recognizing the right time to exit and maximizing returns.

Whether you're starting out or ready to scale, this episode is filled with actionable insights you can’t miss!

#eCommerceTips

#SellingOnGiants

#Amazon

In this episode of Selling on Giants, we dive deep into Amazon data analytics with Sreenath Reddy, CEO of Intentwise. With over 20 years of experience in digital advertising, Sreenath explains how brands can use Amazon’s wealth of data to optimize their strategies, drive profits, and stay competitive in a rapidly changing marketplace. From evolving data insights to leveraging AI, this episode is full of practical strategies for sellers. Get ready to take your Amazon business to the next level!

Key Takeaways:

1️⃣ Define Key Business Questions for Data
Before diving into Amazon’s data, it’s essential for brands to clearly define what they want to achieve. This means identifying the critical business questions your data should answer, such as tracking profitability or understanding shifts in customer behavior. By narrowing the focus to what truly impacts your growth, brands can cut through the noise and gain actionable insights. This sharp focus is the foundation for making smarter decisions that align with both short-term and long-term business goals.

2️⃣ Leverage Retail and Advertising Data for Full Performance Insights
Amazon provides sellers with two key types of data: advertising and retail. Combining these data sets gives a comprehensive view of product performance. For example, reviewing ad spend alongside inventory levels helps brands optimize their campaigns without running out of stock. This holistic approach allows sellers to adjust their strategies in real-time, ensuring they’re investing in the right areas and improving overall efficiency. Sellers who master this combination will gain a competitive advantage by making decisions based on a full picture of their product’s journey.

3️⃣ Use AI to Analyze Customer Feedback and Market Trends
The growing role of AI in eCommerce cannot be overstated. Sreenath emphasizes the power of AI to analyze unstructured data, such as customer reviews, to reveal deeper insights into purchasing trends and preferences. AI-driven analysis helps brands identify shifts in customer sentiment, uncover new marketing opportunities, and fine-tune product offerings. By leveraging AI, brands can stay ahead of evolving consumer needs and continuously refine their strategies to stay competitive.

Tune in to learn more about how to harness the full power of Amazon data analytics for growth and profitability!

#AmazonData #AIInMarketing #PPCOptimization #SellingOnGiants #eCommerceGrowth

Amazon’s Big Deal Days, also known as Prime Day 2.0, gave sellers a powerful chance to tap into early holiday shopping habits. While it may not have the visibility of Prime Day or Black Friday, the event allowed sellers to experiment and drive sales growth before the holiday rush begins.

Here are the top insights:

Key Takeaways:
1️⃣ Sustained Shopping Mindset: 62% of shoppers made multiple purchases, with an average spend of $135 per household. Top-selling categories included home & garden, apparel, and electronics.
2️⃣ Competitor Activity: Walmart and Target ran competing sales events, making it critical for sellers to differentiate themselves through pricing, bundles, and unique value propositions.
3️⃣ Holiday Prep: The event was a great opportunity for sellers to refine their listings, test strategies, and gather data, setting them up for success during Black Friday and Cyber Monday.

This event wasn’t just about short-term gains—it provided invaluable insights to help sellers maximize future holiday sales.

Visit https://www.bellavix.com/prime-big-deal-days-2024-highlights-and-key-takeaways-for-brands/ to read more in the report