Welcome back to the Forward One F1REcast, hosted by Paul Mark Morris and Josh Spitzen. In this episode, we sit down with one of the biggest names in luxury real estate, Gary Gold. If you don’t already know Gary, he’s the guy behind some of the most iconic deals in real estate history, including the $100 million sale of the Playboy Mansion. But what makes this conversation so valuable is how open Gary is about his journey—how he went from struggling to get a $3 million listing to closing deals at $150 million.

We talk about recognizing game-changing opportunities, leveraging sales to build momentum, and positioning yourself for the high-end market. Gary shares how he used Zillow in ways most agents never even considered, why open houses are more powerful than ever, and how marketing paired with real relationships can set you apart. This is a deep dive into strategy, mindset, and the practical steps that separate top agents from everyone else. If you’re looking for real, actionable advice from someone who’s mastered the game, this episode is for you.

Timestamps

00:00:00 Introduction

00:01:03 Welcome Gary Gold

00:02:35 Selling the Playboy Mansion and Other Iconic Sales

00:04:21 Breaking Into the Luxury Real Estate Market

00:07:12 Reinventing Yourself in Real Estate

00:10:59 The Power of Online Lead Generation

00:15:00 The Importance of Ground Game vs. Air Game in Marketing

00:19:06 Recognizing and Seizing Game-Changing Opportunities

00:25:00 Winning the Playboy Mansion Listing

00:32:43 Strategies for Closing High-End Sales

00:40:15 How Buyers and Sellers Determine Market Value

00:45:55 Educating Clients and Managing Expectations

00:52:12 Building a Brand and Leveraging Marketing

01:00:00 The Power of Providing Value and Building Relationships

01:10:43 Lessons from the Evolution of Real Estate Technology

01:20:00 The Future of Real Estate and the Role of Agents

01:30:28 Mindset, Abundance, and Overcoming Challenges

01:45:43 The Value of Open Houses and Client Engagement

02:00:00 Final Thoughts and Closing Remarks