Ever wondered what it's like to trade a stable corporate gig for the wild world of entrepreneurship? Pull up a seat and pour a bourbon as I serve you the unfiltered chronicle of my journey from being trapped in a job marred by sexual harassment to braving the unpredictable tides of launching Neat, my very own PR and marketing agency. This isn't your run-of-the-mill success story; it's a candid look at the roller coaster of starting a business, complete with financial fears, networking faux pas, and even a broken finger thanks to a pet's zoomies gone awry. Plus, discover the chilly truth about those slow business months that no mentor ever seems to mention.

With humor and honesty, I'll take you through the hustle and bustle of setting up shop right before a global pandemic, the sheer determination needed to keep the lights on, and the lessons that only real-life can teach. From the personal injuries that come from "just living life" to the professional bruises of a service-based business's slow season, get ready for a story that's as real as it gets. Whether you're an aspiring entrepreneur or a seasoned pro looking for some camaraderie, this episode promises to keep you engaged, inspired, and maybe even a little entertained.

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more?

Sign up for our weekly newsletter - Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

Listen in as I, Jen Hartman, kick back on my comfy couch to unravel the dynamic world of PR strategies for up-and-coming brands, all while nursing a few life mishaps. From newsjacking to the power of personal stories, I'll share insider tips on how to make headlines without breaking the bank. Whether you're a fan of themed social media sessions or eager to learn how to craft a killer pitch for guest podcast appearances, this episode is your PR playbook, tailored for the underdogs with grand ambitions.

Pour yourself a glass and join me as we stir up some marketing wisdom to help your brand shine. We'll chat about balancing creativity with strategy in your branding efforts, and why concise pitches can make or break your outreach. You're invited to weigh in on the debate and to keep coming back for more insights—because when it comes to marketing, just like your favorite bourbon, it's best served neat. Cheers to your brand's next bold move!

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more?

Sign up for our weekly newsletter - Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

Have you ever chuckled at a mix-up between sacred figures and foot-focused services? I certainly did after mistaking a Super Bowl commercial about Jesus for an ad for Feet Finder, a slip that sparked more than just a few laughs online. As someone who once served as an altar girl, I'm taking you behind the scenes of religious marketing, only to pivot into revealing how a daring $17,000 investment in leads transformed my agency, Neat, into a revenue-generating powerhouse. You'll hear how we turned this into a whopping $265,000 in sales, offering up a goldmine of insights for entrepreneurs and marketers on the potential of lead purchasing. 

Now, let's talk action on leads and sales strategies that aren't just buzzwords but the real deal. With recent price hikes making waves in 2024, I'll tell you why there's no shame in buying leads, cold emailing, or cold calling. We're stripping away the stigma and getting down to business, emphasizing the necessity of a quick draw on hot leads and the art of the close—highlighted by the tale of our team's star closer whose departure tested our resilience. Tune in for an episode that's less about nurturing and more about sealing deals, delivering candid lessons and tactics to amplify your business's success trajectory.

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen sits down with Barbara, the founder of Curls Monthly, a successful subscription service for curly-haired women. They discuss Barbara's journey from quitting her corporate job to pursue her passion in the haircare industry. Barbara shares her experiences in LA and her transition into entrepreneurship. You will gain insights into Barbara's success on TikTok and her strategies for growing her business. 

Tune in to learn about Barbara's curl advice, featured in top outlets, and her recognition on the Forbes 30 Under 30 list. Pour yourself a glass of bourbon and join the conversation on this week's episode.

Episode Highlights: 

[00:02:00] Quitting acting and finding business.

[00:05:33] Going viral on TikTok.

[00:08:23] Ignorance in starting a business.

[00:12:46] TikTok success tips.

[00:14:31] Skincare advice on TikTok.

[00:18:32] Too salesy and less entertaining.

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, our team explores the world of Taylor Swift. Sharing personal fan experiences, we reflect on beloved eras and standout tracks. Our conversation explores Taylor's unique marketing strategies and her ability to connect authentically with her audience, emphasizing the importance of authenticity and growth in the industry. The podcast highlights the impact of Taylor's surprise release, "Folklore," during the pandemic, and discusses the transformative nature of her live performances.

Today we discuss: 

• Taylor Swift's distinctive marketing strategies to captivate audiences and distinguish herself from competitors.
• Specific marketing techniques that contribute to ensuring her audience consistently returns for more.
• How a highly effective public relations (PR) team contribute to the growth and success of a business

And more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In the episode of Served Neat, Jen dives into the "messy middle" with Amanda, the founder of period care subscription company Besti Box. From the frustration of constantly needing supplies to winning $100,000 in a pitch competition, Amanda shares the challenges and triumphs of starting a business. We also discuss the importance of leveraging resources, from university partnerships to service swapping, and how to work with your menstrual cycle for optimal productivity. Tune in for period tips, self-care strategies, and a sneak peek into Besti's upcoming product line launch.

Today we discuss: 

• What inspired the start of Besti Box?
• How to gain traction in the early stages of the product?
• What is looks like to work with your menstrual cycle rather than against it.
• What challenges come with making a business successful?

And more! 

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen and the incredible ladies that make up the Neat PR team share their best tips for media pitching. They talk about the importance of starting small and building a base in your own community before targeting larger publications. This episode provides valuable tips for emerging brands and Fortune 500 companies alike. Tune in to learn more about effective media pitching strategies.

Today we discuss: 

• How to utilize trending topics in PR.
• The values of personalizing your communication strategies.
• What really goes into pitching to Forbes journalists.
• The art of follow-up stories.

And so much more!

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!

In this episode of Served Neat, Jen reflects on the start of a new year and a new season. She shares her excitement about upcoming interviews and the growth of her business. She also discusses her feelings of imposter syndrome and how she is pushing through it to continue growing. Despite the challenges, Jen remains determined to march forward and overcome any obstacles in her way. Tune in to hear more about what she is leaving behind in 2023 as we head into 2024.

Today we discuss: 

• How to shift from reactive to proactive in 2024.
• How implementing EOS and the scorecard are going to help improve productivity in the new year.
• The importance of tightening up boundaries.

And more!

How To Get Involved:

Get ready to elevate your business game with Served Neat - the podcast that's all about taking your business to the next level! We serve up expert advice on sales, marketing, mindset, and business strategies to help you make six-figures and beyond.

Your host, Jen Hartmann, is the mastermind behind Neat Marketing. She's a PR strategist, coach, and marketing expert who helps business owners and their brands grow, scale, and succeed.

When Jen isn't busy leading her team, developing new strategies, or setting goals for her company, she can be found sipping on a glass of bourbon, exploring new places, and hanging out with her sweet pup, Bruin.

So, pour yourself a glass of your favorite bourbon and get inspired! Tune in to Served Neat to gain insider knowledge and learn how to start and grow your business like a pro. With Served Neat, taking your business to the next level has never been more fun!

Looking for more? 

Sign up for our weekly newsletter -  Neat The Agency

Connect with us on Instagram @neat_theagency

Check out our blog

If you’re ready to start using PR for your own business, book a call with us!