In this episode of Shameless Careers, Violetta returns one year after leaving her legal career to build a macramé fashion brand. In our first episode, we explored her bold career change from law to craft - and now, she shares what happened next: scaling, burnout, pregnancy, and letting go of the pressure to constantly “succeed.”

Listen in for a raw, honest conversation about the joys and the struggles of scaling a business:

- Why "the best-known beats the best" — i.e. why visibility matters more these days than perfection in what you are doing

- Why selling products isn't scalable (and why online assets - like books or courses - can be a much more scalable approach)

- Why hustling harder can lead you to burnout - and why letting go of control and pressure to succeed can, paradoxically, create space for unexpected opportunities

Enjoy - and subscribe to the channel to hear more stories about how people build careers (and businesses) they love! https://www.youtube.com/@ShamelessCareers/?sub_confirmation=1

✅ Relevant links:

- The first episode with Violetta (where she is talking about her career switch from law into macramé business): https://www.youtube.com/watch?v=jwhLc7n6S4w&feature=youtu.be

- Link to Dan Lok's YouTube channel mentioned in the episode: https://www.youtube.com/@danlok?si=V81NxBoBr2fkw_Qp

- Link to Mindvalley mentioned in the episode: https://www.mindvalley.com/

- Violetta's website: https://www.viittahouse.com

- Violetta's Instagram: https://www.instagram.com/viitta.fashion

✅ Stay connected with me:

👉Instagram: https://www.instagram.com/shameless_careers/

👉LinkedIn: https://www.linkedin.com/company/shameless-careers/

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✅ About Shameless Careers

Welcome to Shameless Careers, your go-to podcast for inspiring stories about building a career you love. Watch interviews with individuals who found their true calling. Learn how they made it happen - how they discovered what they truly wanted to do and the practical steps they took to make this happen.

On this channel, you’ll also find interviews with career coaches and mindfulness professionals, offering insights on how to build a career you love.

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#craftbusiness #careerchange #entrepreneurship #handmadebusiness #shamelesscareers #smallbusiness #businesstips #businessadvice #behindthebusiness #smallbizjourney #entrepreneurialmindset #creativebusiness #craftbusiness

⚠️Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of listening to any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This episode and my podcast channel contain dialogue, music, and images that are the property of Shameless Careers. You are authorised to share the episode link and channel and embed this episode in your website or others as long as a link back to my podcast channel is provided.

© Shameless Careers

Hosted on Acast. See acast.com/privacy for more information.

Ever dreamt of building your own business without quitting your 9-to-5? In this episode of Shameless Careers, we sit down with Elston Baretto, founder of Tiiny Host, to unpack exactly how he built a thriving SaaS company - which he had started as a side gig.

Tune in to the interview to find out:

• Why, if its your first business, its better to start with an existing idea - and simply pivot it to a different market (vs creating something brand new)
• Why, in this era of noise and difficulty of getting people's attention, it is more important to focus on Marketing than ever before
• How to design your Marketing strategy - and how SEO can unlock the success of your product
• ...and of course how to balance starting a new business with a full time job

Enjoy!

Links mentioned in the episode:

YouTube channel of Alex Hormozi: https://www.youtube.com/@AlexHormozi

Ahrefs: https://ahrefs.com/

Semrush: https://www.semrush.com/

Indie London meet ups: https://www.meetup.com/indie-london/

Ramen Club: https://www.ramenclub.so/

Starter Story: https://www.starterstory.com/

Subscribe to the channel to hear more stories around how people build fulfilling careers and start businesses they love!

#SaaS #SideHustle #Bootstrapped #Entrepreneurship #StartupLife #MicroSaaS #FounderJourney #StarterStory

Disclaimer:

I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of listening to any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This episode and my podcast channel contain dialogue, music, and images that are the property of Shameless Careers. You are authorised to share the episode link and channel and embed this episode in your website or others as long as a link back to my podcast is provided.

© Shameless Careers

Hosted on Acast. See acast.com/privacy for more information.

Want to start a business but are as clueless as I am about how to do it?

There is hope! This episode of Shameless Careers is your practical guide to finding the right business idea and taking it forward based on insider knowledge from someone who has done it multiple times.

Today’s guest, Pascal Pert, is a serial entrepreneur who exited two companies - sports tech and big data - to some of the biggest top tech giants in the space, sold 37 product lines with a reverse engineering factory, and had other ventures in retail, gaming and AI. Pascal is also a board member of Tech and Engineering at Oxford Brooks University - and in this episode we discuss:

✔️ How to come up with a business idea - and why you should always start with a SIMPLE business (that would be - yes, you've heard it right - below your intelligence level)

✔️ Why "unsexy" industries - like food or retail - present great opportunities for healthy margins and lower risk vs your trendy blockchain-with-AI-and-beyond startups

✔️ Why product-based businesses are often easier to scale than service-based ones

✔️ Why the NUMBER ONE skill in entrepreneurship is Sales (that comes before everything - even the product!)

✔️ Why passion is overrated (yes, you don’t need to “love” your business - just the results it brings)

Hope you enjoy it - and drop any entrepreneurship questions you may have in the comments!

Resources mentioned in the episode:

✔️ YouTube channel of Alex Hormozi: https://www.youtube.com/@AlexHormozi

✔️ YouTube channel of Leila Hormozi: https://www.youtube.com/@leilahormozi

Connect with...

✔️ Pascal: https://www.linkedin.com/in/pascal-pert/

✔️ Me: https://www.linkedin.com/in/varia-pechurina/

#HowToStartABusiness #Entrepreneurship #Startups #BusinessSuccess #ShamelessCareers #entrepreneurtips #serialentrepreneur

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⚠️Disclaimer: I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of listening to any of my publications. You acknowledge that you use the information I provide at your own risk. Do your research.

Copyright Notice: This episode and my podcast channel contain dialogue, music, and images that are the property of Shameless Careers. You are authorised to share the episode link and channel and embed this episode in your website or others as long as a link back to my podcast channel is provided.

© Shameless Careers

Hosted on Acast. See acast.com/privacy for more information.