• Should Google Stay in the Cloud Gaming Business?

  • 2025/02/18
  • 再生時間： 35 分
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Should Google Stay in the Cloud Gaming Business?

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  • Google formally announced the innovative video game service Stadia at the 2019 Game Developer Conference. The company invested substantial resources to support the demanding requirements of cloud gaming. But the early uptake by premium video gamers was disappointing. The leadership team faced a decision. Should they double down by refocusing Stadia on the casual gamer segment? Or should they pull the plug? In this episode, Harvard Business School Senior Lecturer Derek van Bever and coauthor Akshat Agrawal explore Google’s strategic choice in the case “Google Stadia: Game On or Game Over?”
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あらすじ・解説

Google formally announced the innovative video game service Stadia at the 2019 Game Developer Conference. The company invested substantial resources to support the demanding requirements of cloud gaming. But the early uptake by premium video gamers was disappointing. The leadership team faced a decision. Should they double down by refocusing Stadia on the casual gamer segment? Or should they pull the plug? In this episode, Harvard Business School Senior Lecturer Derek van Bever and coauthor Akshat Agrawal explore Google’s strategic choice in the case “Google Stadia: Game On or Game Over?”
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