The guys discuss the world of collaborations and brand partnerships across the culture in music and sport. They delve into topics around Stormzy's Mel Made Me Do It video, the souring relationship between Kanye West and Adidas, and Skepta's creative brand deals.

The guys then examine Arsenal's recent 3-2 victory over Liverpool at the Emirates stadium and discuss whether they believe the gunners can genuinely fight for the Premier League title this season.

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Relevant links to this episode include

Skepta, JME, Julie … are the Adenugas Britain’s most creative family? - https://amp.theguardian.com/music/2020/oct/16/skepta-jme-julie-are-the-adenugas-britains-most-creative-family

PUMA HAS SIGNED A DEAL WITH SKEPTA, ANNOUNCING HIM AS ITS NEW GLOBAL AMBASSADOR - https://about.puma.com/en/newsroom/corporate-news/2022/09-29-2022-puma-x-skepta

The inside scoop on Stormzy's fits in “Mel Made Me Do It” - https://www.gq-magazine.co.uk/fashion/article/stormzy-mel-made-me-do-it-music-video-style/amp

CCEP announces ’biggest ever’ brand partnership as Relentless links with Stormzy - https://forecourttrader.co.uk/products/ccep-announces-biggest-ever-brand-partnership-as-relentless-links-with-stormzy/643515.article

Stormzy 'Mel Made Me Do It' lyrics meaning revealed - https://amp.capitalxtra.com/artists/stormzy/mel-made-me-do-it-lyrics-meaning-revealed-explained-new-song/

Kanye West Leaving Adidas And Gap Partnerships Once Contracts Expire, He Says - https://www.forbes.com/sites/marisadellatto/2022/09/12/kanye-west-leaving-adidas-and-gap-partnerships-once-contracts-expire-he-says/amp/

Kanye West allegedly shows porn video to Adidas executives during meeting - https://www.independent.co.uk/life-style/kanye-west-porn-video-adidas-executives-b2199965.html

All or Nothing: Arsenal - https://www.imdb.com/title/tt15012798/

Arsenal 3-2 Liverpool: Bukayo Saka and Gabriel Martinelli on target as Gunners return top of Premier League - https://www.skysports.com/football/arsenal-vs-liverpool/464725

Co-hosted by Mike Blackman, Aali Farooq & Wamweni Simonde

Music by Blue Lab Beats (NK-OK and Mr DM) for Blue Adventure

Podcast Production by Mike Blackman

Artwork / Show Notes by MAGN3TIC by Y.Z