This week in the guest chair I have Philomina Kane, Ghanaian-American entrepreneur and content creator. In 2017, she graduated from Princeton University and began to cement herself as a haircare YouTuber. Garnering a following of nearly 200,000 subscribers, Philomina became a guiding force, empowering Black women to embrace and care for their natural hair. After building a strong brand and loyal following, Philomina founded KIN Apparel, a brand dedicated to crafting satin lined hoodies and hats for both hair protection and comfort.

In this episode she shares about:

• How the innovative approach of KIN Apparel caught the attention of Shark Tank landed a six-figure deal with SKIM’s founding partner Emma Grede
• Her desire-driven approach to marketing and how leading with offering a solution to a problem has hooked her audience
• Reaching over $10M in revenue while continuously navigating challenges like fulfillment centers and a changing financial landscape

Highlights include:

00:00 Intro

03:15 From the Bronx to Ghana

07:30 Building a following on YouTube

14:50 Founding KIN Apparel

20:00 Transition to full-time entrepreneurship

27:00 Benefits of vulnerable marketing

32:00 Financial journey- grants and funding

41:00 Navigating the changing financial landscape

44:00 Shark Tank experience

47:00 Challenges with fulfillment centers

57:00 Tips for entrepreneurs

Links mentioned in this episode

• KIN Apparel: https://kinapparel.org/
• KIN Apparel Instagram: https://www.instagram.com/kinapparel_/?hl=en
• LEDA Program: https://ledascholars.org/
• Science of Black Hair: https://www.amazon.com/Science-Black-Hair-Comprehensive-Textured/dp/0984518428
• Hello Alice: https://helloalice.com/
• Black Ambition: https://blackambitionprize.com/
• New Voices: https://newvoicesfoundation.org/

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• Philomina’s YouTube: https://www.youtube.com/@naturallyphilo
• Philomina’s Instagram: https://www.instagram.com/p/Cs3xy3wpZ-d/?img_index=1
• Philomina’s TikTok: https://www.tiktok.com/@naturallyphilo_

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So, you’ve figured out the side hustle you want to pursue. Now what’s the next step? Hint: It’s finding your audience.

I’m not talking about just anyone who might come across your side hustle, I’m talking about the specific person who needs and wants what you’re offering! It’s time to get creative and identify who it is you’re talking to, and I’ve got a roadmap to help you do so. This episode is part two of the Side Hustle Pro Bootcamp series, where I teach you how to start your side hustle.

In this episode we discuss:

• How to identify your customer/audience by understanding their habits
• The benefits of getting hyper-specific in your research
• How to reach out to the customer you identify as your target audience\

Highlights include:

00:00 Intro

01:57 Identify target audience

06:12 Writing out your target listener attributes

12:30 Get on the phone with potential audience

17:30 Secondary audience’

Check out episode 427 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Side Hustle Pro Bootcamp: https://sidehustlepro.co/bootcamp
• Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/

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Side Hustle Pro – @sidehustlepro

#SideHustlePro

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This week in the guest chair we have Tricia Lee, powerhouse real estate broker, star of Netflix’s Owning Manhattan, and founder and leader of the highly talented Tricia Lee Team at Serhant.

Tricia sold over $200M in her solo career before joining Serhant and simultaneously joining forces with her partner, Jeffrey St. Arromand. Through the power of partnership, authenticity, and personal branding, Tricia has become a household name in real estate and media.

In this episode, Tricia shares:

• How she successfully managed the pivot from beauty to real estate and television
• Why she makes it a point to share her journey while also marketing her business
• How content creation has helped her close real estate deals
• How she has stayed true to herself and blocked out opinions, jobs, and people who don’t align with her goals
• And so much more!

Highlights Include:

00:00 Intro

03:14 Discovering identity

13:00 Navigating real estate

16:50 Polish Bar success

23:08 Transferring skills from previous industries

34:19 Navigating real estate and running a business

40:48 Building confidence through successful selling

50:00 Personal branding through authenticity

1:00:00 Power of partnership

1:11:00 Tips for entrepreneurs

Check out episode 426 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Tricia’s Website: https://serhant.com/agents/tricia-lee-riley
• Tricia’s Instagram: https://www.instagram.com/lovetricialee/?hl=en
• Team Tricia Lee: https://serhant.com/agents/tricia-lee-riley
• Bed-Stuy Restoration: https://www.restorationplaza.org/

Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Hosted on Acast. See acast.com/privacy for more information.