• Increase Your Profits, Improve Your Life: The Formula for Strong Resilience | EP: 356 Dr. Andy Garrett
    2024/11/11

    Dr. Andy Garrett is the world’s leading authority on Radical Resilience. He’s a clinical psychologist with over two decades of experience working with executive clients at his Newport Beach practice. In addition to growing a thriving in-person clinical practice, Dr. Andy is a prolific course creator, author, and keynote speaker teaching corporate radical resilience to top companies around the country.

    What problem do we solve?

    How to deal with problems by learning to be strong and learn from mistakes. Andy also offers tips for handling stress and making good choices when things get tough, helping people stay focused during hard times. He stresses the value of staying motivated, making good friends, and being flexible. Lastly, the podcast supports mental health by encouraging self-care and emotional strength, promoting kindness to oneself and a positive outlook to improve overall happiness.

    Small Business Answer Man Show Notes:

    • Andy talks about how to bounce back from setbacks stronger than ever.

    • He covers the significance of resilience and methods to cultivate it for personal and professional challenges.

    • Andy discusses essential leadership traits every leader should possess and how to use them in everyday life.

    • Developing a growth mindset and setting long-term goals for lasting success.

    • Practical strategies for mental resilience and advice for dealing with setbacks.

    • Guiding with a clear vision and becoming an inspiring, dependable leader.

    • Balancing long-term impact with short-term achievements for sustainable success.

    • Techniques to build a resilience toolkit for tough times.

    • How to encourage resilience in team members and lead by example.

    • Recognizing personal strengths and using them to build mental strength.

    • Overcoming typical challenges leaders face in maintaining resilience.

    • Real-life stories of successful leaders who demonstrate resilience.

    • Understanding the distinction between resilience and persistence in leadership.

    Andy Garrett Advice for Leaders:

    • Stay consistent in your actions, even during setbacks. Small daily efforts build resilience over time.

    • Train yourself to quickly shift focus from problems to actionable solutions. This mindset reduces stress and increases productivity.

    • Surround yourself with positive, supportive people who can offer encouragement and different perspectives.

    • View failures as learning opportunities. Analyze what went wrong and apply those lessons to future challenges.

    • Taking care of your mental and physical health is key to sustaining resilience. Make time for relaxation, exercise, and hobbies.

    • Be open to change and adaptable. Resilient leaders adjust their strategies as circumstances evolve.

    • Set goals and hold yourself accountable. Building self-discipline enhances resilience and decision-making.

    • Cultivate a positive outlook. Optimism helps you see possibilities, even in difficult times, keeping morale high for you and your team.

    • Embrace personal and professional growth. The more skills and knowledge you acquire, the more resources you have to overcome challenges.

    • Practice empathy with yourself and others. Compassion fosters a resilient and cohesive environment.

    Connect with Andy Garrett:

    Website

    Facebook

    YouTube

    Linkedin

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

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    31 分
  • Faith in Leadership: Guiding Business, Risk, and Purpose | EP: 355 Curtis Hunnicutt
    2024/11/04

    Curtis Hunnicutt is a dad of three and married to a Swede that he met while in Australia. Mathilda and Curtis started a church in Maryland in 2017. As the church grew, Curtis worked in a leadership development role for their church network while consulting businesses on growth and team development.

    What problem do we solve?

    Curtis Honeycutt talks about the main problems that entrepreneurs face, like how to include their beliefs in business choices, especially when things get tough. He tells his own story of getting through hard times with the help of his faith and strong character. He motivates business owners to take big chances while believing in a greater purpose. Curtis also stresses the importance of concentrating on tasks that help grow the business and gives tips on turning ideas into practical actions for long-term success.

    Small Business Answer Man Show Notes:

    • Curtis Honeycutt believes that business owners should integrate their faith into their business practices.

    • He argues that many business owners keep their faith separate from their business, but this can lead to problems.

    • He emphasizes the importance of letting go and trusting God.

    • Curtis shares a story about how he and his wife took a leap of faith by selling everything they owned and traveling the U.S. This led to the founding of The Oasis Project, a nonprofit that helps businesses get on mission.

    • Curtis highlights the importance of self-awareness and delegation. He talks about how he had to learn to identify his strengths and weaknesses and delegate tasks accordingly. This allowed him to focus on his core competencies and grow his business.

    • Curtis commends actionable strategies that evoke why business owners should aim at building purpose-driven and sustainable business models. From overhauling the construction business to leaning more actively toward commercial clients to relations and time considerations Curtis does not hold back.

    • He emphasizes the value of margin and silence. Curtis suggests that business owners need to make time for reflection and prayer. This allows them to hear from God and receive guidance.

    • Curtis Honeycutt's website is and his nonprofit is The Oasis Project.

    Curtis Honeycutt's Advice for Leaders:

    • Ensuring that trust is kept as the core value in your venture, learn to draw a line, do not neglect it, nor let it take over your choices.

    • Have it in you that there is a God of business and therefore in all tasks pray, meditate, and read relevant scriptures to Him.

    • Understand what you are good at and what you are not and assign duties in that manner.

    • Let your workers understand that they are responsible for the work and are free to make decisions. Instead, anticipate the unexpected and know how to cope with it.

    • Make sure that you are aware of your principles, benefits, and limitations.

    • Courted experts should be sought to enhance your ability to lead. And so, aim to know what is happening now in your field and the best practices for operating.

    • Outline the areas in some parts of your business that tend to bring the maximum income in the minimum amount of time.

    • Streamline or eliminate processes that do not help achieve the strategic objectives of the organization.

    • Articulate the mission and vision of your business.

    Connect with Curtis Honeycutt's:

    Website

    YouTube

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

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    30 分
  • Avoid the Marketing Maze and Find Your Path to Success | EP: 354 Derek Champagne
    2024/10/28

    Derek Champagne is a serial entrepreneur with over 18 years of experience developing effective marketing campaigns. He is the Founder & CEO of The Artist Evolution, A full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book: Don’t Buy a Duck and the host of the Business Leadership Series podcast.

    What problem do we solve?

    The podcast solves the problem of ineffective marketing for small business owners. It provides practical advice and strategies to help businesses stop wasting money on marketing and focus on what works. The expert discusses the five common mistakes businesses make in marketing and offers solutions to avoid them. Derek also emphasizes the importance of understanding your brand and target audience having a well-defined marketing plan, and consistent execution.

    Small Business Answer Man Show Notes:

    • Many businesses make impulsive marketing decisions, leading to wasted money and ineffective campaigns.
    • Knowing who you are and what makes you unique is essential for effective marketing.
    • Understand your target audience and their needs to create relevant and engaging content.
    • Utilize the appropriate tools and platforms for your business to reach your target audience.
    • Develop a well-thought-out plan that outlines your goals, strategies, and tactics.
    • Consistently implement your marketing plan to achieve results.
    • Make marketing decisions based on data and strategy, not emotions.
    • Plan, Execute, Track, Measure, Adjust, Grow.
    • Consult with marketing professionals or mentors to get expert guidance.
    • Focus on the most effective marketing channels and strategies for your business.

    Derek Champagne Advice for Leaders:

    • Clearly define who you are and what makes you unique.
    • Understand your ideal customers’ needs, pain points, and online behavior.
    • Evaluate your website, social media, and email marketing for effectiveness.
    • Set goals, develop a strategy, and allocate a budget.
    • Track results, make adjustments, and stay committed to your plan.
    • Consider hiring a marketing consultant or agency if needed.
    • Learn from their experiences and share best practices.
    • Keep informed about the latest techniques and technologies.
    • Make informed choices based on strategy and data.
    • Focus on what works and eliminate ineffective tactics.
    Connect with Derek Champagne:

    Get your free book and a free marketing assessment at assessmymarketing.com

    theartistevolution.com

    DerekChampagne.com

    Instagram

    LinkedIn

    Twitter

    Facebook

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

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    26 分
  • Mastering Your Business Finances for 2025 | EP: 353 Kyle Smith
    2024/10/21

    Kyle Smith, CPA, is a dedicated champion of small and medium-sized businesses. Beginning his career in Austin, he honed his skills as an accountant and Controller for various bar and restaurant groups. Kyle’s journey continued at Scalefactor, where he advised clients across diverse industries. His ultimate ambition was fulfilled when he became a co-partner at Strata Cloud Accountants, where he provides top-tier advisory and CFO services. Strata Cloud Accountants was founded on shared principles, focusing on family and freedom to grant financial independence to clients and foster a healthy work-life-family balance for their team.

    What problem do we solve?

    This podcast tackles critical financial challenges faced by entrepreneurs, such as financial mismanagement and lack of financial literacy. Kyle simplifies complex financial concepts, offers tax optimization strategies, and emphasizes the importance of strategic planning. By addressing these issues, he empowers business owners to take control of their finances and adapt to an ever-changing economic landscape, ensuring long-term success.

    Small Business Answer Man Show Notes:

    • Today, we dive into essential strategies for mastering your business finances as we approach 2025.

    • Understanding your finances is crucial for long-term success, and we discuss the fundamentals to get you started.

    • We identify common financial pitfalls and the signs of mismanagement that can threaten your business's stability.

    • Boost your financial literacy as we simplify complex concepts and share valuable resources to enhance your knowledge.

    • Discover effective tax optimization strategies that can help you minimize liabilities and maximize deductions.

    • We guide you in creating a strategic financial roadmap for 2025, leveraging various tools and resources for effective planning.

    • Key takeaways recap the main points discussed, providing actionable steps to improve your financial health.

    • Finally, we encourage listeners to take charge of their finances and prepare for a successful year ahead.

    Kyle Smith Advice for Leaders:

    • Start by assessing your current financial situation: review income, expenses, and cash flow to identify areas for improvement.

    • Establish a realistic budget that aligns with your business goals, ensuring you account for both fixed and variable costs.

    • Regularly track and analyze your financial performance to spot trends and make informed decisions.

    • Invest in accounting software or hire a professional to maintain accurate financial records and streamline processes.

    • Prioritize building an emergency fund to cover unexpected expenses and maintain financial stability.

    • Take advantage of tax planning opportunities by staying informed about potential deductions and credits applicable to your business.

    • Consider diversifying your revenue streams to reduce reliance on a single source of income and enhance financial resilience.

    • Engage in continuous learning about financial management through books, courses, and industry seminars to improve your skills.

    • Set measurable financial goals and regularly review them to stay accountable and make adjustments as needed.

    • Collaborate with financial advisors or mentors to gain insights and guidance tailored to your specific business needs.

    Connect with Kyle Smith:

    Website

    LinkedIn

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

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    31 分
  • Mindset Reboot: Transform Your Thinking, Transform Your Business | EP: 352 Anthony Witt
    2024/10/14

    Anthony Witt specializes in guiding high-performing entrepreneurs and executives. He helps clients achieve sustainable growth, personal fulfillment, and work-life balance by focusing on clarity, problem-solving, and holistic well-being for lasting success.

    What problem do we solve?

    To help entrepreneurs overcome the mental and emotional challenges often hindering their success. By focusing on mindset shifts, resilience, growth, productivity, and balance, The Entrepreneurial Mindshift provides practical strategies and actionable advice to help you unlock your full potential, navigate challenges with confidence, and achieve lasting fulfillment in your entrepreneurial journey.

    Small Business Answer Man Show Notes:

    • Learn from a seasoned entrepreneur and coach who specializes in guiding high-performing individuals.

    • Discover the importance of understanding yourself and your business goals to achieve lasting success.

    • Explore the interconnectedness of biological, psychological, relational, spiritual, and career aspects of your life.

    • Understand why striving for perfect balance can be counterproductive and how to achieve rhythm instead.

    • Learn practical strategies to break free from negative thought patterns and cultivate a positive mindset.

    • Discover how to bounce back from setbacks and challenges with resilience and determination.

    • Embrace continuous learning and improvement to fuel your entrepreneurial journey.

    • Optimize your workflow, eliminate distractions, and maximize your productivity.

    • Explore how to find meaning and purpose in your entrepreneurial endeavors and achieve a healthy work-life balance.

    Anthony Witt Advice for Leaders:

    • Take time to understand your values, goals, and limiting beliefs to create a solid foundation for your entrepreneurial journey.

    • Consider the interconnectedness of the five areas of design (biological, psychological, relational, spiritual, and career) and work towards improving them all.

    • Strive for a healthy balance across all areas of your life, but remember that it's okay to prioritize certain areas at different times.

    • Embrace challenges as opportunities for growth and learning, and continuously seek new knowledge and skills.

    • Be kind to yourself and avoid self-criticism. Celebrate your successes and learn from your failures.

    • Surround yourself with supportive people who can offer encouragement, advice, and accountability.

    • Avoid overwhelming yourself with large, unattainable goals. Instead, break them down into smaller, manageable steps to stay motivated and focused.

    • Optimize your workflow, eliminate distractions, and maximize your productivity to achieve more in less time.

    • Identify what truly matters to you and align your entrepreneurial endeavors with your values and passions.

    • Don't hesitate to seek the guidance of a therapist, coach, or mentor if you're struggling with mental health challenges or need additional support.

    Connect with Anthony Witt:

    Sign up for Anthony's Video series to Unlock Clarity, Focus, and Sustainable High Performance at https://anthonywitt.com/podcast

    Website

    LinkedIn

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

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    27 分
  • The Power of Storytelling in Marketing: Helping Small Businesses Connect with Customers | EP: 351 Jim Matuga
    2024/10/07

    As the President and Founder of InnerAction Media, an award-winning marketing and branding agency, Jim Matuga has been helping companies simplify, clarify, and amplify their brand messages for over 35 years. Jim has a proven track record of delivering cost-effective and strategic solutions to clients across various industries, using his expertise in High-Quality video production, inbound marketing, PPC campaigns, social media management, and website development.

    What problem do we solve?

    They help small business owners create more effective marketing messages by using storytelling techniques. They offer practical tips for crafting engaging content, building relationships with customers, and cutting through the noise in a crowded marketplace.

    Small Business Answer Man Show Notes:

    • Effective storytelling helps businesses connect with customers on a deeper level, fostering loyalty and trust.
    • The customer is the central character in the marketing story. The business acts as the guide, helping the customer overcome challenges and achieve their desired outcome.
    • Genuine storytelling is more effective than scripted or generic content.
    • AI can be used to assist with content creation, but it should not replace human creativity and judgment.
    • Video can be a highly effective way to tell stories and capture attention.
    • Before creating a story, define what you want to achieve. Are you trying to increase brand awareness, generate leads, or drive sales?
    • Understanding your target audience is essential for crafting a story that resonates with them.
    • Avoid overly complex or convoluted stories. Keep your message clear and concise.
    • Images and videos can enhance your story and make it more engaging.
    • Track the performance of your storytelling efforts to determine what’s working and what’s not.

    Jim Matuga Advice for Leaders:

    • There are many different ways to tell a story. Try case studies, testimonials, blog posts, and other formats to see what works best for your audience.
    • Storytelling can be a powerful tool for building relationships with customers. By sharing your brand’s story, you can connect with customers on a personal level and foster loyalty.
    • Social media is a great platform for sharing stories. Use storytelling to create engaging content that will capture your audience’s attention.
    • Track the performance of your storytelling efforts to determine what’s working and what’s not. This will help you to refine your approach and improve your results.
    • If you’re struggling to create compelling stories, don’t be afraid to ask for help. There are many resources available to help you improve your storytelling skills.

    Connect with Jim Matuga:

    LinkedIn

    Facebook

    X

    Clarity Navigator Discovery Session – Sign Up HERE

    Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution

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    30 分
  • Time Management Tips for Small Business Owners | EP: 350 Leslie Shreve
    2024/09/30
    Leslie Shreve, Founder of Productive Day® and creator of Taskology®, enhances workload management and productivity for C-level leaders and professionals. With over 20 years of experience, she helps clients regain hours in their workday and reduce email time significantly. What problem do we solve? Leslie Shreve addresses key productivity challenges for small business owners. She highlights the issues of inefficient task management and the drawbacks of using outdated paper systems. Shreve advocates for centralizing tasks in a digital system, prioritizing important activities, and breaking tasks into smaller, manageable steps. Her advice includes setting clear action dates and protecting time blocks to enhance productivity and reduce stress. She aims to help business owners become more organized and efficient. Small Business Answer Man Show Notes: With so many responsibilities and deadlines, entrepreneurship may be stressful, especially around the end of the year. Effective time management is essential to juggling work and personal obligations. Leslie Shreve, the developer of Taskology and the founder of Productive Day, wants to lower stress levels and help people discover hidden time to boost productivity. Managing chores across several platforms, such as paper, planners, emails, phone calls, texts, and social media, is a common time waster that can lead to inefficiencies and missed opportunities. Instead of utilizing paper, centralize tasks into a single digital system to get around this. Microsoft, Google, Asana, Trello, and Todoist are a few of the well-known programs. Create a thorough list of all the assignments, initiatives, and concepts in the digital system. Divide work into manageable, smaller steps to prevent feeling overburdened. Pay particular attention to what has to be done and when. This method aids in making wise choices regarding how to use one's time. Prioritizing tasks that affect the bottom line is crucial for small business owners to avoid becoming bogged down in less crucial duties like managing emails excessively. Leslie highlights the inefficiency of managing tasks with outdated paper systems. She advocates for centralizing tasks in a single digital system and emphasizes prioritizing important activities to focus on high-impact tasks. Leslie suggests breaking tasks into smaller, manageable steps and setting clear action dates and recommends protecting time blocks to enhance productivity and reduce stress. Her aim is to help business owners become more organized and efficient. Leslie Shreve's Advice for Leaders: Don't just put chores on your calendar. Manage tasks independently instead to keep an accurate picture of your actual time obligations and accessible windows of time. Set up specified time slots for finishing assignments and answering emails. This aids in workload management and keeps work from interfering with personal time. Establish a time-blocking strategy to protect your calendar. Establish precise rules for how often you should complete things each day and how to handle unforeseen problems. Establish dependable routines and habits to boost output. Wholesome systems that incorporate every facet of the workday are more efficient than piecemeal ones. Schedule some wiggle room so you can deal with unforeseen circumstances and rearrange priorities as necessary. Avoid working long hours on the weekends and at night. Make sure the way you organize your workday promotes productivity without taking away from personal time. Long-term success depends on your ability to sustain your productivity strategy with discipline and consistency. Rather than depending on discrete tools or recommendations, select and adhere to a comprehensive technique that handles duties, time management, email processing, and information handling. Establish a clear strategy to increase productivity and decrease the need to look for shortcuts or productivity hacks. To avoid burnout and dissatisfaction, try to establish a productive work environment that also permits you to keep a healthy work-life balance. Connect with Leslie Shreve: Website LinkedIn Facebook YouTube Clarity Navigator Discovery Session – Sign Up HERE Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution
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    25 分
  • How to Turn Leads into Loyal Customers | EP: 349 Michael Barbarita
    2024/09/23
    Michael Barbarita has owned retail, manufacturing and service companies over the last 40 years. He is the Author of the Book "Powerful Business Strategies" and Host of an Iheart Radio show of the same name. What problem do we solve? Michael solves the problem of lead generation and conversion for small business owners. He provides practical advice and strategies to help businesses attract more high-quality leads and effectively convert them into paying customers. Small Business Answer Man Show Notes: Being an entrepreneur can be demanding because there is never enough time to do everything.Despite obstacles, it is possible to achieve balance and success in business.Michael Barbarita talks about how to generate great leads and turn them into paying clients. Steps of the Conversion Formula:Captivate: Create a headline identifying the customer’s problem.Fascinate: Engage with the solution they can’t find elsewhere.Educate: Detail how the problem is solved.Offer: Make a compelling offer using: Scarcity and UrgencyRisk ReversalAdding ValuePackaging and BundlingIndifference to Outcome The conversion formula is essential for business differentiation."I Hope So Marketing," which makes general statements that don't set the company apart, is a common marketing problem.Emotional factors are the first and rational factors are the second targets of effective marketing.Position of Market Dominance is attained by drawing customers in and holding their interest.It is possible to avoid being merely another price-based decision by using the conversion formula.Differentiation requires a dominant market position.Dominance in the market demands work and an organized 13-week program.begins with comprehending the customer's avatar to determine their issues.A compelling customer avatar makes a company stand out and support higher prices.Putting the 80/20 rule into practice and concentrating on high-impact tasks is essential for both revenue development and time freedom.Owners of businesses should concentrate on developing original tactics rather than copying rivals.In addition to offering free downloads of the book, Next Step CFO does interviews for it.To dominate the market, Michael Barbarita stresses the significance of differentiating your firm.Seven-Step Pathway to Profit Formula: Quality Leads: Generate high-quality leads.Conversions: Focus on conversion rates within the sales process.Closing Rates: Increase the percentage of leads converting to customers.Client Retention: Retain and add value to existing clients.Average Dollar Per Sale: Enhance the average revenue per sale through additional products or services.Frequency of Sale: Increase the frequency of sales to existing customers.Cost Management: Manage both fixed and variable costs efficiently. Michael Barbarita's Advice for Leaders: Steer clear of ambiguous statements like "best service" or "highest quality," as they don't provide any value to your company. Instead, to differentiate yourself from the competition, use a targeted and distinctive marketing strategy.Employ the techniques of enthrallment and amazement to establish a solid position of market supremacy. This lets you stand out from the competition by addressing certain consumer issues and offering customized solutions.Create a thorough customer avatar to pinpoint their particular issues.Instead of trying to outwit rivals, concentrate on what makes you unique.Focus on the 20 percent of your endeavors that provide 80 percent of your outcomes.Customize your solutions to meet the needs of each consumer so that you can provide greater value.A distinctive value proposition will allow you to charge more for your goods or services.Make a name for yourself in your industry by standing out from the competition. Connect with Michael Barbarita: Website LinkedIn Facebook Twitter Clarity Navigator Discovery Session – Sign Up HERE Learn more about Gary’s Mastermind group at goascend.biz/the-mastermind-solution
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    29 分