In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Adam Roth, a digital marketing expert from Thryv, about search engine optimization (SEO) and search engine marketing (SEM) strategies tailored for small businesses. They discuss practical tips on improving online presence, attracting more customers, and making the most of limited marketing budgets.

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Best Moments:

(01:20) Introduction to Adam Roth's expertise in search engine marketing

(02:05) The importance of having a website for small businesses

(02:41) Creating separate pages for each service on your website

(04:24) The significance of getting listed in online directories

(05:57) How directory listings can improve website ranking on Google

(06:31) Paid search tactics for small businesses with limited budgets

(07:37) Whether to bid on your own company name in Google Ads

(09:13) Final thoughts and where to find Adam Roth on LinkedIn

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Guest Bio:

Adam Roth is a lead digital marketing professional at Thryv, an all-in-one platform for small businesses. With extensive experience in search engine marketing, Adam has helped companies spend over $250 million on SEM campaigns throughout his career. He specializes in providing actionable SEO and SEM strategies for small business owners to improve their online presence and attract more customers.

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Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Amanda Zantal-Wiener, head of content at Thryv, about creating engaging content for small businesses. They discuss practical strategies for content creation, understanding your audience, and leveraging authentic storytelling to connect with potential customers.

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Best Moments:

(01:14) Creating engaging content for small businesses

(04:27) Three core pillars for creating interesting content

(05:29) Identifying where potential customers spend time online

(07:43) The importance of not assuming customer knowledge

(08:18) The value of authentic, lo-fi content over polished production

(09:47) Being yourself and understanding your professional capacity

(11:37) Remembering why you started your business when creating content

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Guest Bio:

Amanda Zantal-Wiener is the head of content at Thryv, a platform for small businesses. She has an extensive background in content creation, having previously led content at Search Engine Journal and served as a deputy editor at HubSpot. Amanda's experience spans various industries, including food writing and coverage of the indie rap and hip-hop scene. With a passion for storytelling and helping small businesses succeed, Amanda brings valuable insights to content creation strategies for entrepreneurs and business owners.

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Amanda's Playlist:

Listen to Amanda's Spotify playlist here.

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Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!

In this episode of Small Business Quick Wins, host Jay Schwedelson discusses three silent killers of small businesses that owners might not be aware of. He provides actionable tips to address these issues and improve customer engagement and sales opportunities.

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Best Moments:

(01:31) The importance of quick follow-up after collecting customer information

(03:27) The impact of form complexity on customer engagement

(05:02) Website loading speed and its effect on customer retention

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Try Thryv For $1?!?

Click HERE to get this $1 offer for 1 month using Thryv's Business Center!