If you’ve ever had a prospect say, “I want to work with you, but I’m not ready for a full retainer,” you might be leaving money on the table.

VIP days offer a high-impact way to deliver results quickly—without the commitment of a long-term engagement. But are they the right fit for your agency?

In this episode, I sit down with Melissa Mitchell, founder of Wandermint Creative, a YouTube marketing and video coaching agency.

Melissa has mastered the VIP day model and shares how she integrated it into her agency to attract premium clients and increase revenue—without overcomplicating her business. She also reveals why she evolved her VIP days into VIP weeks and how it’s benefiting both her agency and her clients.

Tune in to learn:

• What VIP days are and how they work in an agency setting
• The biggest benefits of adding VIP days to your service suite
• How VIP days fit into the client journey and support long-term revenue
• The unexpected challenges of offering VIP days—and how to overcome them
• Why Melissa transitioned from VIP days to VIP weeks for even greater results
• Key tips for pricing, structuring, and selling your VIP offer effectively

If you’re looking for new ways to package your expertise, attract the right clients, and scale your agency without overcomplicating your operations, this episode is for you!

Connect with Melissa Mitchell:
Website: Wandermint Creative
Instagram: @themelissamitchell
YouTube: Wandermint Creative

YouTube channel checklist freebie: https://wandermintcreative.com/youtubechecklist

My new VIP Week offer: https://videogrowthplan.com/90-day-roadmap

Resources & Links:
Say hello on LinkedIn

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: hhttps://audreyjoykwan.com/podcast/ep120

Podcast Edits by Lindsay Curtis

Trust-equity over track record? It's happening. Here's why...

Did you know that 70% of the decision about your agency is made before you even showcase your results?

Last week, I spoke with an agency owner who lost a pitch to a competitor charging 20% more - despite having less experience and a smaller track record.

His response? "They somehow seemed like the safer choice."

In this episode of the Small But Mighty Agency Podcast, we unpack why great work alone isn't winning business anymore and what's really driving agency selection in today's market.

Whether you've lost opportunities to less experienced agencies charging premium rates or you're the newer agency looking to command premium rates, you'll discover why trust equity matters more than your track record and years in business.

This is a must-listen for any agency navigating today's shifted landscape.

Key takeaways:

• What's really driving agency selection in 2025 and beyond
• How trust equity is becoming the great equalizer between established and newer agencies
• Why the traditional "prove your worth" approach is failing

If you're tired of hearing, "Your work is fantastic, but…," this conversation is for you.

Resources Mentioned:

• LinkedIn Guide: Build Your Go-To Agency: 4 High-Trust Systems for Market Leadership

Connect:

• Say hello on LinkedIn

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep119

Podcast Edits by Lindsay Curtis

Are You Missing Out On 9 Hidden Types of Agency Partnerships?

Most agency owners know about basic referral partnerships.

But what if I told you there are NINE different types of strategic partnerships that could transform your agency's growth? (And I bet you're only using one of them.)

In this special episode, I'm pulling back the curtain on partnership strategies that are quietly generating results for agencies.

These aren't your typical "let's trade referrals" arrangements – they're growth engines that can accelerate your client acquisition.

Warning: This episode might completely change how you think about growing your agency.

You'll discover:

• The 9 partnership types most agencies don't even know exist
• Why traditional networking isn't enough anymore (and what to do instead)
• How to make your marketing and sales feel effortless through strategic partnerships
• The undercover partnership type that's transforming how agencies handle talent and scaling

Plus, I'm sharing exactly how to implement each type of partnership, complete with real examples from agencies just like yours.

If you want to put these strategies into action. Join us at the Strategic Partnership Mixer. RSVP at agencytogether.com/mixer-event.

Stop leaving growth opportunities on the table. Let's transform your approach to partnerships!

Resources Mentioned:

• Agency Together Community: agencytogether.com/
• RSVP to the Strategic Partnership Mixer Event: agencytogether.com/mixer-event

Connect With Audrey:

• LinkedIn: linkedin.com/in/kwanaudrey/

Don’t forget the free Agency Together Newsletter.

Join hundreds of agency owners receiving insights about growing and leading a small – less than 50 people – mighty agency. Try the free newsletter.

Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep118

Podcast Edits by Lindsay Curtis