“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.”

This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.

Steve’s insights into the behind-the-scenes effort it takes to craft compelling episodes and grow an engaged audience are invaluable for anyone in the podcasting space. His story is not just about success but about the love for storytelling and the dedication to showing up, even when the odds seem against you.

It’s an episode that reminds us why we do what we do as podcasters, and I couldn’t be more excited to share it with everyone.

– Niall Mackay

Key Takeaways:

• Start with a Purpose and Passion - Authentic conversations were the foundation of Between Two Beers. Passion fueled their growth despite no initial financial returns.
• Preparation is Everything - Extensive guest research and storyboarding led to a seamless listening experience. Great podcasts require behind-the-scenes effort.
• The Long Game in Podcasting - Building an audience requires patience, consistent content, and a strategic approach to social media and promotion.
• Monetization Comes Later - It took years before their podcast became financially viable. Reinvesting early profits into marketing and production was crucial.
• Leverage Media Partnerships - Collaborating with media outlets and crafting compelling press angles helped their podcast reach new audiences.

Chapters and Timestamps

03:00 - Steve recounts starting the podcast with his friend Seamus in a Hamilton garage.
07:00 - The importance of perseverance in podcasting and how their passion fueled them through challenging years.
09:00 - How meticulous research transformed their interviews into unforgettable storytelling experiences.
18:00 - Partnering with ACC and investing in social media to expand their reach.
24:00 - Steve discusses the financial realities of podcasting and reinvesting in growth
30:00 - The importance of identifying your niche and committing to long-term goals.
36:00 - Writing press releases to promote podcast episodes in news outlets.

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“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.”

I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.

Together, we dive into why podcasting is about more than just download numbers—it’s about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.

Key Takeaways

• Understanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.
• The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.
• Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.
• Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.
• Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.

Chapters & Timestamps

02:00 - Harry’s Journey to Podcasting – From music production to launching Lower Street Media.
10:00 - Why brands should consider narrative-driven podcasting.
12:00 - Finding the emotional core in every story.
18:00 - How to pitch creative podcast ideas to conservative clients.
20:00 - Why listen time and engagement are the real metrics.
23:00 - Turning guests into clients through podcasting.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.

Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic.

He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success.

Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.

00:00 Introduction and Beginnings in Saigon
00:00 Rebranding and Expanding Beyond Saigon
00:00 Challenges and Pivotal Decisions During COVID
00:00 Refocusing and Setting Goals
00:00 Achievements and Recognition
00:00 Q&A: Social Media and Monetization
00:00 Q&A: Income and Final Thoughts

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."

Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authentic connections and gaining valuable insights from his guests. The conversation also highlights the importance of active listening and how Radim embraced unpredictability in interviews, using it as a tool for deeper storytelling.

Niall and Radim discuss the art of creating engaging podcast content, the power of in-person feedback, and the thrill of shaping a narrative that resonates with listeners worldwide. Radim emphasizes the impact podcasting has had on his professional growth and brand, offering practical advice for anyone looking to launch their own show. Whether you're an aspiring podcaster or a creative professional seeking inspiration, this episode is packed with insights on building a successful podcast and using it as a platform for growth.

Key Takeaways with Timestamps:

• The Power of Active Listening: Radim explains how learning to listen attentively transformed his interview style and deepened his conversations.
• Finding Your Voice in Podcasting: Radim shares his journey of going from self-doubt to confidently using his podcast to connect with a global audience.
• Embracing Imperfection: Niall and Radim discuss the importance of editing, letting go of perfectionism, and focusing on authentic storytelling.
• Building a Personal Brand Through Podcasting: Radim highlights how starting a podcast helped him position himself as an authority in the creative industry.
• Leveraging Podcasting for Business Growth: They explore how Radim’s podcast not only promoted his books but also opened new opportunities in public speaking and networking.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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"Podcast audiences absolutely love consistency." - Charlotte Lewis-West

Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.

The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.

Key Takeaways:

• Identify your audience and niche to tailor your podcast format and tone (04:58)
• Develop a clear objective and success metrics for your podcast (09:14)
• Consistency is crucial for podcast success and audience retention (34:35)
• Short-form content can significantly boost podcast visibility (27:28)
• Understand regional preferences for podcast consumption (audio vs. video) (29:26)

Chapters and Timestamps:
04:58 - The importance of podcast planning
09:14 - Developing a podcast strategy
14:58 - Understanding your audience and niche
19:00 - Effective podcast promotion techniques
24:23 - Advertising platforms for podcasts
27:28 - The power of short-form content
29:26 - Audio vs. video podcasting
34:35 - Long-term benefits of podcast planning

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe.

Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives.

As a podcaster myself, I’ve seen firsthand how this unique medium can create connections, foster communities, and amplify voices that might otherwise go unheard.

In celebration of International Podcast Day, I’ve gathered some fascinating facts about our podcasts and the podcasting industry as well.

If you want to get in touch with Niall with any comments get in touch at niall@sevenmillionbikes.com

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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I thought I knew content creation, but podcasting taught me so much more." – Michelle O’Brien

Niall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinker to living a sober life, explaining how even a small reduction in alcohol can have a profound impact on personal growth and mental clarity. Together, they discuss the challenges of podcasting, the importance of authentic storytelling, and the benefits of stepping outside your comfort zone.

Michelle also shares her experience of building her podcast and offers valuable tips on content creation and personal development. With her background in marketing, Michelle reveals how she initially underestimated the effort it takes to create engaging, meaningful content and how she's found joy in the process of learning publicly. This episode is not just for aspiring podcasters, but for anyone curious about the benefits of reducing alcohol and unlocking their full potential.

Key Takeaways:

• Reducing alcohol can unlock your full potential
• The power of authentic podcasting
• Podcasting equipment isn't everything
• The learning curve of content creation
• Networking through podcasting

Chapters and Timestamps:
02:00 – Michelle’s podcast setup and equipment challenges
07:00 – How giving up alcohol unlocked Michelle’s potential
10:00 – The importance of being authentic in podcasting
14:00 – Michelle’s journey into content creation and the steep learning curve
17:00 – Networking opportunities through podcasting
20:00 – Niall’s feedback on improving Michelle’s podcast quality

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.

Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.

Key Takeaways:

• Consistency is crucial for podcast growth - aim for a regular publishing schedule
• Audio quality is more important than content quality for retaining listeners
• Create a 30-45 second "hook" at the beginning of each episode to engage listeners
• Focus on a specific niche or lean into the host's personality to stand out
• Use analytics to understand listener behavior and improve content

Chapters and Timestamps:
02:00 - Evolution of recording technology
05:03 - Podcast equipment and editing tools
08:59 - Defining a podcast niche
14:00 - Creating engaging podcast intros
19:52 - Focusing on host personality
23:47 - Consistency in podcasting
27:00 - Audio quality tips and improvements
31:31 - Importance of audio quality over content

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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