Debunking Content Creation Myths in Entrepreneurship In this episode of 'Sniffing Out the Bullshit,' host Sabrina Chevannes addresses the growing stress among entrepreneurs related to content creation.

She challenges the common notion that constantly giving value in content is essential and explores why this can be detrimental.

Sabrina emphasises the importance of monetising content without losing the essence of providing value, advocating for a strategic shift towards sustainable business practices.

Listeners will gain insights into balancing free content and paid offerings, building meaningful relationships, and avoiding burnout in their entrepreneurial journey.

Timestamps 00:00 Welcome to Sniffing Out the Bullshit 00:38 The Content Creation Struggle 02:12 The Reality of Content Creation 03:06 The Value Dilemma 08:04 The Freemium Model 16:48 The Pitfalls of Free Content 22:46 Building Meaningful Relationships 24:25 Shifting Towards Monetization 25:05 Conclusion and Next Steps

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠

Summary

In this episode of 'Sniffing Out The Bullshit,' Sabrina dives deep into the misconceptions about entrepreneurial freedom.

She dismantles the glamorous social media portrayal of entrepreneurship and discusses the true dynamics of freedom and flexibility as a business owner.

Sabrina shares personal anecdotes about her travels and work-life balance, emphasising the importance of recognising the difference between flexibility and freedom.

She tackles the challenges of decision fatigue, the over-glorification of passive income, and the unrealistic expectations of immediate success.

Tune in to gain a genuine understanding of what it takes to navigate the entrepreneurial journey and find fulfillment amidst the chaos.

Timestamps

00:00 Introduction to Sniffing Out The Bullshit

00:21 The Illusion of Entrepreneurial Freedom

01:17 The Reality Behind the Glamorous Lifestyle

02:33 Balancing Travel and Work

08:23 The Myth of Passive Income

09:12 Flexibility vs. Freedom in Entrepreneurship

16:33 Decision Fatigue and Burnout

18:35 Conclusion: Redefining Freedom

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

In the personal interludes, Sabrina always goes deep and shares a personal story on her entrepreneurship journey that she believes will help other people.

This story recounts her transition from a freelancer to running an agency, the challenges she faced as a woman in a male-dominated field, and the drastic step she took by hiring a man to handle sales just to overcome gender bias.

She discusses the disrespect and sexism she encountered, the surprising success of her male hire, and how these experiences shaped the evolution of her business philosophy and her determination to maintain authenticity and integrity in her work.

00:00 Welcome to Sniffing Out the Bullshit 00:24 A Personal Story Begins 01:26 Starting My Own Agency 03:47 Challenges of Being a Female Entrepreneur 11:20 Hiring a Male Model for Sales 14:29 Realizations and Changes 19:11 Final Thoughts and Advice

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

Summary

In this episode of Sniffing Out the Bullsh*t, host Sabrina Chevannes debunks the myth of 'Follow your passion' in entrepreneurship. She emphasizes that while passion is valuable, it should not be the sole motivator for starting a business.

Through personal anecdotes and the journeys of successful entrepreneurs like Sarah Blakely and Steve Jobs, Sabrina highlights the importance of solving real-world problems and mastering one’s craft.

She cautions against the dangers of pursuing a passion-driven career without the necessary skills, practical considerations, or market research, citing studies from the University of Montreal and Stanford.

The episode advocates for a balanced approach, stressing perseverance, curiosity, and practical problem-solving. The narrative critiques social media's glamorization of quitting stable jobs for passion projects and recommends books like 'So Good They Can’t Ignore You' by Cal Newport, 'Grit' by Angela Duckworth, and 'The Lean Startup' for further insights on achieving long-term success.

Timestamps

00:00 Introduction to the Podcast

01:40 The Overused Mantra: Follow Your Passion

03:12 Real-Life Examples: Passion vs. Reality

07:04 The Pitfalls of Passion-Driven Decisions

08:04 The Science Behind Passion

10:09 The Myth of Overnight Success

10:27 Balancing Stability and Dreams

11:17 The Job Market Dilemma

12:34 Passion vs. Reality in Entrepreneurship

13:12 Scientific Insights on Passion

15:34 The Importance of Mastery

16:51 Book Recommendations for Success

18:59 Final Thoughts on Passion

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

There's a LOT of focus on mental health now, which could be a great thing. But could it also be a bad thing?

Are we becoming more fragile? Less resilient?

What about all the supposed mental health experts out there? Are they doing more harm than good?

This week's episode explores the bullsh*t around mental health and what the reality is.

00:00 Introduction to the Podcast

00:21 The Importance of Mental Health Awareness

00:54 Personal Background and Perspective

01:25 WHO's Definition of Mental Health

03:17 Workplace Mental Health Challenges

04:37 Small Business Struggles

05:49 Employee Expectations and Realities

10:06 The Role of Stress in Entrepreneurship

12:27 Critique of Online Mental Health Content

16:36 Conclusion and Final Thoughts

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

Hustle culture is toxic.

But you gotta work your butt off to achieve success in business.

But hustling leads to burnout.

But if you're not in it 100%, you're going to fail.

Which narrative is correct?

This week, we visit the truth around hustle culture and discuss the healthy way to achieve success.

We also delivered into a new report that's just been released which researches how people feel about working from home and hustling.

0.00: Introduction to the Podcast
0.31: Hustle or Anti-Hustle
3.44: Big company mandates v flexible working
6.08: Hybrid working and WFB
8.24: Supportive bosses and employee wellbeing
10.39: 4-day work week debate
15.14: Entrepreneurs love for freedom
17.09: COVID’s impact on hustle culture
19.21: Personal experience with hustling
21.41: Personal wellness journey
23.38: The healthy hustle
26.00: Conclusion

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠

When you post a lot online, it’s natural that you’re going to get people who disagree with you about things. But then there are people who actually lash out and say nasty things.

I’ve had a lot of nasty DMs and comments over the last couple of months and it’s been quite tough for me to deal with.

I’ve learned a few tricks to deal with all the negativity and feel comfortable posting on social media again.

I hope this episode helps other people who have faced this same thing.

Sabrina x

Timestamps

0.00: Introduction to the Podcast
0.31: Why social media feels more toxic than ever
2.12: New features, old problems
4.43: Algorithms and anger
6.28: The surge of hate
9.07: Even on LinkedIn?!
11.35: Why social media is non-negotiable
13.46: When social media threatens productivity
16.22: How I handle the haters
18.30: Confidence and clarity
21.00: Final thoughts – you’re on the right path

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠

Summary

Why is everyone so obsessed with follower count? Or even how many likes, comments and shares they get.

These are NOT the metrics that brands care about, nor are they the ones that you need to focus on to grow your business.

This episode goes through the important metrics you need to know and the danger of becoming obsessed with vanity metrics.

Timestamps

0:00: Introduction to Sniffing Out the Bullsh*t

0:31: Social Media Followers as Currency

2:07: The attraction of growing your following

4.24: Relevance in entrepreneurship

6.38: The danger of faking your following and engagement

9.43: Social proof and herd mentality

11:54: Vanity Metrics vs. Revenue-Generating Metrics

13:05: The real metrics to pay attention to

16:14: The mindset shift needed

18:30: Closing Thoughts and Weekly Challenge

Sabrina's Social Links

🌏 ⁠⁠⁠⁠⁠Podcast Website⁠⁠⁠⁠⁠

🌏 ⁠⁠⁠⁠⁠Sabrina’s Website⁠⁠⁠⁠⁠

🎙 ⁠⁠⁠⁠⁠No Bullsh*t Talks - Guest Podcast⁠⁠⁠⁠⁠

📺 ⁠⁠⁠⁠⁠Podcast YouTube⁠⁠⁠⁠⁠

👩🏽‍💻⁠⁠⁠⁠⁠ LinkedIn⁠⁠⁠⁠⁠

📸 ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠

🐦 ⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠

⏰ ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠