Steven Lewis is one of the most experienced copywriters working in Australia today and was one of the world’s first web copywriters. Yes, he’s that old, but in a good way because he’s been around and he knows what works and what doesn’t.

Steven is a master of writing emails that get noticed and creating content that connects and converts.

In this episode, Steven Lewis, founder of Taleist and The Obvious Choice, shares his expertise on writing emails that get opened, creating newsletters that build loyalty, and using AI effectively to complement your copywriting skills.

From his early days as one of the first website copywriters to his current role running a copywriting agency, Steven’s no-nonsense approach will challenge conventional wisdom and provide actionable insights. If you’re ready to up your game and make your writing stand out, this episode is for you.

You’ll learn:

• Steven’s 3-step structure for creating engaging emails that build trust and drive action
• Why plain-text emails and conversational subject lines outperform flashy designs
• How to deliver meaningful content without giving away too much for free
• How to train AI tools like ChatGPT to write in your tone and serve your audience better

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Grant writing is a highly lucrative skill, and the demand for skilled grant writers has never been higher. If you want to master grant writing, attract clients, and confidently charge for your services, this podcast episode is for you.

In this episode, Elaine Abery of Unravelling Red Tape shares her invaluable expertise in grant writing, advocacy, and working with government organisations. Whether you’re new to grant writing or want to refine your skills, this conversation is packed with insights to help you become an in-demand grant writer.

You’ll learn:

• What grants are, who offers them, and where to find them

• How to craft a winning grant application, use the right language, address the criteria and avoid rookie mistakes

• How to pitch your grant writing services to not-for-profits and build a sustainable business model

• Where to find lucrative government grant writing opportunities

• How to approach individual government departments outside the formal tendering process

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and more importantly, how to write one?

Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively - from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.

Whether you're new to copywriting or looking to sharpen your skills, Ash’s insights will inspire and empower you.

You’ll learn how to:

• Understand the purpose and structure of a sales page

• Differentiate sales pages differ from other web pages

• Use Ash’s 5-step process for writing sales pages

• Meet your audience where they are at and guide them towards a solution

• Write a compelling hero section and lead

• Build trust through writing effective bios, testimonials, and objection-busting sections

• Create clear and irresistible calls to action

• Avoid common mistakes when writing sales pages

• Adapt sales pages for B2B vs. B2C audiences

• Write sales pages for live launches and evergreen offers

• Offer VIP intensives to generate immediate revenue

• Structure VIP days to maximise efficiency and offer great value for clients

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.