SoTellUs Time

著者: Trevor Howard: Business Marketing Expert
  • サマリー

  • SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
    SoTellUs 2018
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あらすじ・解説

SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
SoTellUs 2018
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  • Profit with Strategic Partnerships
    2024/11/19

    🎯 Unlock the Power of Partnerships to Skyrocket Your Profits!

    In today’s episode, we’re diving deep into how to partner your way to profits. Strategic partnerships are a game-changing approach for businesses looking to expand their reach, gain cost-effective leads, and build brand credibility by aligning with trusted names in the industry. 🚀

    💡 Why Partnerships Work
    Here’s why partnerships are a must for your business growth:

    • 🌐 Expand Your Reach & Audience: Leverage your partner’s audience to grow your business faster.
    • 📈 33% of Our Leads Come from Partners: This isn’t just theory—it’s a proven strategy!
    • 💰 Get Leads for Less: Save on ad spend by tapping into partner networks.
    • 🤝 Boost Credibility: Partnering with a trusted brand adds instant trust and authority to your business.

    👩‍💻 Finding the Right Partner
    To create successful partnerships, it’s essential to align with the right businesses. Here’s how to identify them:

    1. Complementary Offerings: Find partners whose services or products complement yours but don’t directly compete.
      • Example: We’re partnering with a Virtual Assistants company—perfect for businesses needing additional operational support.
    2. Address Gaps in Your Services: What do customers ask for that you don’t provide? Partner with a company that fills those gaps and set up a revenue share model.
    3. Target Similar Audiences: Collaborate with businesses that serve the clients you want to attract.
    4. Aligned Values & Vision: Ensure the partner shares your commitment to excellent customer care and long-term success.

    Pro Tip: Always ask yourself, “Who has the clients I want?”

    💵 How to Incentivize Your Partner
    Make partnerships attractive by offering incentives that benefit both sides:

    • Revenue Sharing: Split profits on referrals or co-created services.
    • Residual Income Opportunities: Create ongoing earning potential for your partner.
    • Cross-Promotion: Share each other’s products or services with your audiences to maximize visibility.

    ✏️ Homework for This Week
    Start taking action today!

    1. Create a List: Identify companies or individuals you’d like to partner with.
    2. Reach Out: Contact at least one potential partner this week to explore collaboration opportunities.

    📌 Why You Can’t Miss This Episode
    This video is packed with actionable strategies to help you grow your business through partnerships. Whether you’re a small business owner, entrepreneur, or marketer, these tips will help you:

    • Generate more leads for less
    • Boost your credibility
    • Expand your customer base effortlessly

    🔔 Don’t forget to like, comment, and subscribe for more business growth tips and strategies! Hit the notification bell so you never miss an update.

    Keywords:

    • Partner for Profits
    • Strategic Partnerships
    • Business Growth Strategies
    • Revenue Sharing
    • Boost Business Credibility
    • Get More Leads for Less
    • Expand Your Audience
    • Virtual Assistant Partnerships
    • Complementary Business Offerings
    • Cross-Promotion Strategies

    💬 What partnerships are you exploring? Let us know in the comments below!

    #PartnerForProfits #BusinessGrowth #StrategicPartnerships

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    20 分
  • Don’t Retreat: The Key to Business Growth and Market Domination
    2024/11/12

    n this powerful episode, we uncover one of the most effective strategies for building wealth and dominating your market, even during tough economic times. Drawing from historical success stories and real-world examples, we explore how staying active in marketing—rather than retreating—can position your business for long-term success.

    Why Retreating in Marketing is a Big Mistake
    Over the past six months, many businesses have faced challenges, leading some to pull back on their marketing efforts. While this may seem like a logical cost-saving measure, it’s often a critical error. When competitors retreat, the opportunity to dominate the market and capture more customers becomes wide open.

    Procter & Gamble: A Case Study in Market Domination
    During the Great Depression, Procter & Gamble (P&G) faced the same economic hardships as other businesses, but they chose a different path. Instead of cutting back, they doubled down on advertising, particularly in emerging platforms like radio. This led to the creation of branded entertainment, the precursor to modern soap operas, and cemented their position as a household name.

    Here’s what made P&G’s strategy so effective:

    • Commitment to Advertising: P&G increased its advertising budget, ensuring its products stayed front and center while competitors faded into the background.
    • Understanding Consumer Needs: By focusing on essential products like soap and offering affordable pricing, they aligned with consumer priorities during tough times.
    • Innovative Marketing Tactics: They introduced coupons and direct marketing, connecting directly with budget-conscious households.
    • Long-Term Vision: P&G didn’t just survive the Depression; they emerged stronger, with unmatched brand loyalty and market share.

    SoTellUs: Winning During COVID
    Fast forward to the COVID pandemic, where businesses once again faced economic uncertainty. At SoTellUs, when our competitors slashed their marketing budgets, we held steady. Not only did we maintain our spending, but when we saw the market opportunity, we increased our budget. This bold move allowed us to capture market share, become the #1 choice for customers, and drive even more sales.

    The lesson? When others retreat, there’s a chance to claim the top spot.

    What You Can Do Today
    To dominate your market, take a close look at your current marketing strategy:

    1. Identify ROI: Determine where your marketing dollars are generating the highest returns.
    2. Evaluate the Competition: If your competitors are cutting back, seize the opportunity to fill the void.
    3. Act Now: If you’re not marketing, it’s time to start. Don’t wait for the economy to recover—position yourself now for future success.

    This episode will inspire you to take action, think long-term, and see challenges as opportunities to grow. Whether you’re running a small business or a global enterprise, the principle is the same: Don’t retreat. Double down, adapt to your customers’ needs, and claim your place as a market leader.

    🔔 Subscribe for More Business Tips
    Ready to dominate your market? Hit that subscribe button and join us as we share actionable strategies for business growth, marketing success, and long-term wealth.

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    25 分
  • Client Retention Strategies to Keep Customers Coming Back
    2024/11/05
    Welcome back to our channel! In today’s episode, we’re diving deep into the world of client retention and uncovering powerful strategies for keeping your customers loyal and engaged. If you’re a business owner or entrepreneur looking to increase your customer lifetime value, reduce churn rates, and build long-lasting relationships with your clients, you’re in the right place. This episode will cover why focusing on client retention is often more valuable than constantly acquiring new customers, and we’ll give you actionable steps you can start implementing today. Why Client Retention Matters More Than Just Acquiring New Customers Client retention isn’t just a buzzword; it’s a critical component of any successful business. Many companies make the mistake of pouring all their resources into attracting new clients without realizing the immense value that existing clients bring to the table. Here’s why retention strategies should be a top priority for your business: Lower Cost Than Acquiring New Customers: Did you know it’s 5-7 times cheaper to retain an existing client than to acquire a new one? When you focus on keeping your current clients happy, you save money and increase your ROI. Higher ROI on Marketing Efforts: Your initial marketing efforts are only as good as your retention strategy. By focusing on client retention, you maximize the return on each dollar spent on acquiring that customer in the first place. Increased Revenue Through Repeat Business: Loyal clients are more likely to make repeat purchases and engage in upselling and cross-selling opportunities. A satisfied customer is far more likely to explore additional products or services you offer. More Referrals and Positive Word of Mouth: Satisfied clients trust you and are more likely to refer friends and family, bringing in high-quality leads at no additional cost. Enhanced Brand Loyalty: Building a loyal customer base is essential for long-term growth. Client loyalty doesn’t just increase revenue but also builds a community around your brand. How to Retain Your Clients: Proven Client Retention Strategies Now that we know why client retention is important, let’s get into the actionable steps you can take to keep your customers coming back. Here’s a breakdown of the most effective client retention strategies: 1. Understand Your Clients Understanding your clients’ needs and expectations is the foundation of customer retention. Regularly seek feedback and stay updated on their experiences with your brand: Client Reviews: Encourage customers to leave reviews about their experience. This will give you direct insight into areas for improvement.Surveys: Short, targeted surveys can provide valuable feedback on customer satisfaction and service quality.Client Calls: Sometimes, a direct phone call or personalized message is the best way to connect with clients and show them that you value their feedback. 2. Deliver Consistent Quality Consistency in quality keeps clients coming back. Develop systems to measure and maintain high-quality standards: Quality Measurements: Use customer reviews and survey data to monitor your service or product quality.Standard Operating Procedures (SOPs): SOPs ensure your team delivers consistent, high-quality results every time.Regular Training: Keep your team trained and motivated to maintain service quality. 3. Build Trust and Transparency Trust is essential in building long-term relationships. Be upfront, honest, and proactive in your communication: Clear Communication: Keep clients informed with regular updates and respond promptly to inquiries.Address Issues Quickly: Acknowledge and resolve any issues immediately to show clients you value their satisfaction.Transparent Pricing: Clients appreciate honesty, so be clear and upfront about pricing and any additional fees. 4. Follow Up and Check-Ins Clients need to know they are valued beyond the point of sale. Regular follow-ups show clients that they’re more than just numbers: Personalized Follow-Ups: Personalized check-ins help create a bond and keep the lines of communication open.Automation with a Personal Touch: Automated follow-ups can still feel personal. Use the client’s name, reference past purchases, or acknowledge their preferences. 5. Incentivize Loyalty Give your clients a reason to stay loyal by introducing rewards programs that keep them engaged with your brand: Loyalty Programs: Implement a rewards program that offers points, discounts, or perks for repeat purchases.Referral Programs: Encourage satisfied clients to refer others with a referral program that benefits both the referrer and the new customer. Homework To help you get started, we have a challenge for you! Pick at least one of these client retention strategies and implement it in your business this week. Whether it’s sending a follow-up message, creating a loyalty program, or seeking client feedback, taking action now will help you start building stronger ...
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    24 分

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