In this episode we explore the art of capturing high-quality content with special guest Ashley Trelli, managing partner at Capture the Concept. Ashley shares her journey from the corporate world to entrepreneurship and offers actionable tips for creating engaging video content with just a smartphone. Topics include the importance of personal branding, practical equipment recommendations, effective lighting and framing techniques, leveraging social media trends, and knowing when to bring on a professional team. The episode is packed with insights on how to think like a content creator and effectively communicate your brand's story.

Instagram: https://www.instagram.com/capturetheconcept_ct/

Phone Tripod: https://a.co/d/j6KtUB4

CapCut for Editing Video: https://www.capcut.com/my-edit

Suggested Microphone: https://a.co/d/26vMVwm

Time Stamps:

01:29 Introducing Ashley Trelli

04:23 Starting with Basic Equipment

07:03 Elevating Your Content

10:58 Understanding Camera Settings

15:15 Importance of Lighting

18:09 Framing and Composition Tips

24:36 Using Props for Engaging Content

26:46 Mindset Shift for Content Creation

27:49 The Power of Authentic Storytelling

28:48 Creating Content with Confidence

30:10 The Importance of Starting and Capturing Content

32:20 Big Brands vs. Small Businesses on Social Media

39:22 Engaging Talking Head Videos

43:08 Accessible Video Editing Tools

47:28 Knowing When to Bring in Professionals

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