A panel discussion on using social media for marketing the start up business, excerpted from a program offered by the MIT Enterprise Forum Software Entrepreneurship Special Interest Group in connection with the Babson College Olin Graduate School of Management.  The panel discussion was held on September 27, 2012,  at Babson's downtown Boston campus. 

Panelists were Todd Van Hoosear, principle of Fresh Ground, a Boston-based Public Relations and Social Media Firm, and Matthew Growney, founder and CEO of Isabella Products, a mobile Internet device and services company focusing on consumer-products. 

There is more information on the program and panelists at http://www.mitforumcambridge.org/events/software-sig-event-%E2%80%A8state-of-the-art-social-media-and-business-four-years-on/

The moderator for the program was Shirish Ranjit, a recovered entrepreneur and now software developer with the MIT Lincoln labs. Organizers for the program, in addition to Shirish, were Mark Thirman, former founder and CEO of Air Print Networks and, now, a director of partnerships  for Vodafone; Vineet Sinha and Chris Deschenes, both of Architexa, a software solutions provider where Vineet is founder and CEO and Chris heads up  business development efforts; Sanjay Manandhar, founder and CEO of Aerva, a digitale signage technology company; and David Powsner, an intellectual property lawyer partner with the law firm Nutter McClennen Fish.  

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