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  • Creative Alchemy: Transforming B2B Marketing in the Face of AI

    Creative Alchemy: Transforming B2B Marketing in the Face of AI
    2024/09/19
    Are you feeling the pressure of AI encroaching on your B2B marketing territory? Do you find yourself wondering if your human creativity still has a place in this rapidly evolving digital landscape? As AI tools become more sophisticated, many B2B marketers are left questioning their role and value in an increasingly automated world. How can we compete with machines that can generate content, analyze data, and even predict trends at lightning speed? But what if I told you that your creativity isn't just relevant—it's your secret weapon? What if the very thing that makes us human—our ability to think outside the box, to connect seemingly unrelated dots, to empathize and innovate—is actually the key to not just surviving, but thriving in the AI era? That's exactly what our guest today is here to help us uncover. Join us as we explore the transformative power of creative thinking in B2B marketing, and learn how to turn the challenge of AI into your greatest opportunity. I'm thrilled to welcome Carla Johnson, a world-renowned expert on innovation and marketing. Carla has been named one of the top 50 women in marketing and the #1 influencer in content marketing. She's the author of "RE:Think Innovation" and has worked with Fortune 500 brands across the globe, helping them cultivate innovative cultures and implement transformative ideas. With her wealth of experience and forward-thinking approach, Carla is perfectly positioned to guide us through the alchemy of creativity in the age of AI. Social Pulse Podcast host Mike Allton asked Carla Johnson about: 🧡 Creativity trumps algorithms: Understand why human creativity remains irreplaceable in B2B marketing strategy and execution. 🧡 Innovation mindset: Learn techniques to foster a culture of creative thinking within your B2B marketing team. 🧡 AI as a catalyst: Discover how to leverage AI tools to enhance, rather than replace, your creative marketing efforts. Learn more about Carla Johnson Connect with Carla Johnson on LinkedIn Connect with Carla Johnson on X Resources & Brands mentioned in this episode Carla Johnson Learn more about Agorapulse with a free demo Liquid Death John Deere Caterpillar Maersk Webby awards Ad Week John Cleese on Creativity In Management Dana Corporation Content Marketing World Marketing AI Institute Paul Roetzer Mike Kaput The Artificial Intelligence Show Show Notes & Transcript: https://www.agorapulse.com/blog/creativity-vs-ai-in-b2b-marketing Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike
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    41 分
  • From Chaos to Consistency: Revolutionizing B2B Social Media Management

    From Chaos to Consistency: Revolutionizing B2B Social Media Management
    2024/09/12
    Are you tired of juggling multiple social media accounts, drowning in a sea of content approvals, and struggling to maintain consistency across your B2B social media presence? If you're nodding your head, you're not alone. In today's fast-paced digital landscape, managing social media for B2B companies, especially in the food service industry, can feel like trying to cook a five-course meal while juggling flaming torches. But what if there was a way to transform this chaos into a well-oiled machine? What if you could streamline your processes, ensure consistent messaging across all platforms, and actually save time while improving your social media performance? Imagine the impact on your brand, your team's productivity, and ultimately, your bottom line. That's exactly what we're diving into today. Our guest is here to share how her team revolutionized their approach to B2B social media management, turning a cumbersome, time-consuming process into a streamlined, efficient system that's setting new standards in the food service industry. Joining us today is Jenna Rizzo, a rising star in the world of digital marketing. Fresh out of my own alma mater, Ohio State University, with a degree in Communication Technology specializing in human-computer interaction, Jenna has quickly made her mark as a Digital Content Producer at Zink Corporation. In her role, she's tackled the challenges of social media management, website design, and email marketing head-on, bringing a fresh perspective and innovative solutions to the table. Jenna's expertise in user experience and design thinking has been instrumental in transforming Zink Corporation's social media processes, making her the perfect guest to guide us through the revolution of B2B social media management. Social Pulse Podcast host Mike Allton asked Jenna Rizzo about: 🧡 Streamlined Approval Process: Learn how to implement an efficient content approval system that saves time and improves 🧡 Multi-Account Management: Discover strategies for effectively managing multiple social media accounts without sacrificing consistency or brand voice. 🧡 Automation and Efficiency: Explore how to leverage tools and techniques to automate repetitive tasks and focus on strategic initiatives. Learn more about Jenna Rizzo Connect with Jenna Rizzo on LinkedIn Resources & Brands mentioned in this episode Zink Corporation Learn more about Agorapulse with a free demo Hootsuite West Wing Episode with Joseph H. Pomar-Webb, Head of Social Media, MGM Episode with Matt Heinz of Heinz Marketing Inc. on EOS Kim Garst Social Media Pulse Community Show Notes & Transcript: https://www.agorapulse.com/blog/from-chaos-to-consistency-revolutionizing-b2b-social-media-management Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    34 分
  • Think Like a TV Network: Elevating B2B Social Media

    Think Like a TV Network: Elevating B2B Social Media
    2024/09/12
    Are you struggling to see meaningful results from your B2B social media efforts? Does it feel like your content is just random acts with no cohesive strategy or clear purpose? This is a common challenge for many B2B marketers who wonder what the true point of their social media presence is. Imagine wasting countless hours creating content that never reaches or resonates with your target audience. Think about the potential clients you're missing out on because your social media strategy lacks direction. The frustration of low engagement and aimless content can leave you questioning the very purpose of your efforts. Are you looking for a model that integrates planning, consistency, and purpose, much like a successful TV network? Today's guest has the solution. Jay Baer, a renowned business growth and customer experience strategist, is here to discuss his groundbreaking "think like a TV network" approach. This methodology has transformed B2B social media strategies for numerous leading organizations by providing them with a structured and impactful way to manage their online presence. Jay is a dynamic keynote speaker, best-selling author, and an expert in customer experience and business growth strategies. With a rich background that includes the innovative "think like a TV network" approach pioneered at Convince & Convert, Jay has helped many B2B companies elevate their social media strategies. He is also the author of several critically acclaimed books, such as "Talk Triggers" and "Hug Your Haters," which provide insightful strategies for creating compelling customer experiences. Social Pulse Podcast host Mike Allton asked Jay Baer about: 🧡 TV Network Strategy: Understand the fundamentals of applying TV network principles to B2B social media. 🧡 Strategic Content Planning: Learn how to avoid random acts of content by developing a structured and purposeful content strategy. 🧡 Audience Engagement: Discover effective ways to engage your target audience through consistent and strategic social media efforts. Learn more about Jay Baer Connect with Jay Baer on LinkedIn Resources & Brands mentioned in this episode Jay Baer Learn more about Agorapulse with a free demo Convince and Convert Jay Baer Book: Talk Triggers Jay Baer Book: Hug Your Haters Discovery Channel ABC NBC Social Pros Podcast Netflix Tequila Jay Baer Corteva Show Notes & Transcript: https://www.agorapulse.com/blog/think-like-a-tv-network-elevating-b2b-social-media Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    28 分
  • Surviving Tough Times: The Case Against Marketing Budgets Cuts

    Surviving Tough Times: The Case Against Marketing Budgets Cuts
    2024/09/12
    Are you grappling with the pressures of budget cuts in your marketing department? Do you find yourself in a situation where the first instinct during tough times is to slash marketing spend? While it might seem like a quick way to save money, have you ever questioned the long-term impact of these cuts? How do companies deal with the aftermath of reduced marketing budgets and the challenge of re-establishing lost momentum? Let's face it: cutting marketing budgets can seem logical when immediate cost savings are needed. But what happens when the momentum is lost, the brand visibility dwindles, and customers move to competitors who maintain their marketing efforts? How can marketers effectively communicate the value they bring, especially when the common metrics used to justify their existence seem ephemeral or delayed? That's exactly what our guest today, marketing strategist Ardath Albee, is here to discuss. Ardath has seen firsthand the fallout from marketing budget cuts and has a wealth of actionable strategies to share. Not only does she know how to survive budget cuts, but she also has insights into demonstrating the indispensable value of marketing during these tough times. Ardath is the CEO and B2B marketing strategist for her consulting firm, Marketing Interactions, Inc. With extensive expertise in digital marketing, marketing consulting, content marketing, and content strategy, Ardath has authored influential books such as "Digital Relevance: Developing Marketing and Content Strategies that Drive Results" and "eMarketing Strategies for the Complex Sale." She's also a sought-after speaker, known for her direct, insightful advice on marketing challenges. Social Pulse Podcast host Mike Allton asked Ardath Albee about: 🧡 Impact of Budget Cuts: Understand the long-term consequences of marketing budget reductions. 🧡 Proving Marketing Value: Learn how to quantify and communicate the value marketing brings to leadership. 🧡 Strategic Adjustments: Discover strategies to maintain marketing effectiveness even with reduced budgets. Learn more about Ardath Albee Connect with Ardath Albee on LinkedIn Connect with Ardath Albee on X Resources & Brands mentioned in this episode Marketing Interactions, Inc. Learn more about Agorapulse with a free demo Ardath Albee’s book - Digital Relevance: Developing Marketing and Content Strategies That Drive Results Ardath Albee’s book - E-Marketing Strategies for the Complex Sales McKinsey Findings: Maintaining Marketing During Downturns Speeds Recovery Jay Baer Convince and Convert Andy Crestodina Andy Crestodina Episode on Mike Allton's Podcast - The AI Marketing Impact Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/surviving-tough-times-the-case-against-marketing-budgets-cuts Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    39 分
  • Welcome to Social Pulse Podcast: B2B Edition

    Welcome to Social Pulse Podcast: B2B Edition
    2024/09/10
    Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
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    2 分