Laurel Portie is an absolute rockstar when it comes to paid media, advertising, and being an A-player. 

 If you have been following me for a long time, you know I’m not a low-ticket guy. But Laurel cracked the code with low-ticket using one of my offers: www.powerofferworkshop.com.

 In this episode, we break everything down: what Laurel did to make this all work, why I couldn’t crack this code, and how you can use this strategy to make your ads crush.

 If you’re curious about how to make low-ticket work, this episode is for you.

Connect with Laurel here:

https://www.laurelportie.com/

http://www.adcoachingfor7.com/

You’ll Discover

How Laurel’s background in television created her unique approach in the ad space [3:59]

A breakdown of Laurel’s funnels [11:00]

What is Power Content? [15:36]

Why Laurel runs top of funnel to cold audiences [17:06]

You don’t necessarily need to write new copy when creating new ads [20:28]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

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Follow Joel on social media: 

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Joshua Gavin is known as “The Offer Kid” and the founder of Ad Free Funnels. 

He was in our HTC program back in the day, and has a very unique skillset. I wanted to bring him on to share how he discovered Power Offers and how he used that to get to where he is today. 

Josh developed a funnel agency in 2020, transitioning from local business marketing to working with coaches and consultants. One of his VSL clients asked him to “build him a Mini Webinar like Joel Erway does.” Josh had no idea what a Mini Webinar was, much less knew about this guy Joel Erway…but he didn’t tell this to his client, and got to work on his research.

He learned about Mini Webinars and Power Offers on the job, and it instantly clicked.

While it seemed like everyone else was doing long-form sales processes, Josh figured that selling outcomes through short-form Mini Webinars could be the next big thing. He went all-in on Mini Webinars and Power Offers, and is still going strong today.

Obviously, I swear by Power Offers. But if you need some more convincing, this episode will get you there.

You’ll Discover

What makes Power Offers stand out from other sales processes? [6:40]

How to determine whether to use a Power Offer and who should be using it [8:33]

Which Power Offers hit, and which ones might miss the mark [10:35]

Don’t get too caught up in guarantees [12:50]

An unexpected demand trigger that worked for Josh [19:10]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

I returned from a week on Necker Island, hanging out with Richard Branson a few days ago.

We sat down and talked about life, business, and things that only billionaires discuss.

I spent the week reflecting on the phase I’m at in my career, where I want to go next, and what it means to everything I’ve done up until now. 

It has unlocked a new vision for growth, and I can see more clearly where I want to go next.

Find out here.

You’ll Discover

• You can do things when you have a lot more money. [6:19]
• Build connections and legacy. [6:38]
• Change the perspective on why some people want to be billionaires. [7:11]
• The day you stop having fun is the day you start dying. [10:11]
• Never sacrifice the ability to have fun. [11:04]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Joining me today is my client David Mendes, a young, ambitious, and successful entrepreneur from Portugal. 

We recently had a 20-minute consulting call, which is a bonus when you opt for the pay-in-full option on our High Ticket Courses Program. Once we hopped on the call, David admitted, “I don’t really have anything to say, I just wanted to thank you.”

Turns out, he read my book “High Ticket Courses”, implemented the strategies, and his results were mind-blowing. So mind-blowing in fact, that he decided to pay for one of my programs just to get me on a call to thank me. And I’m excited to have him on today so he can tell you his story.

David started in the online marketing space in 2020, running low-ticket offers here and there, eventually running an agency and setting goals for himself to understand how to improve his sales tactics. 

He created a coaching program and used tips from “High Ticket Courses” to help his first client make $65k in their first month. And the success he drove in didn’t stop there.

Now, 4 months later, David and his business partner have passed $800K in profit, from completely organic traffic. 

They listen to their market, listen to their market’s feedback, and make changes when necessary.

This success story is proof that the power of a Power Offer can completely change the game.

You’ll Discover

What David implemented with his client that created a dramatic shift [9:26]

The importance of tapping into the market that already exists [22:52]

Questions you should answer to improve your messaging [28:16]

Personalization vs information [31:18]

David’s tip for tapping into success [42:48]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

Have you ever wondered about the dangers of growing too quickly?

 Let’s talk about what happens when you grow fast and what the expense is costing you for expanding too quickly.

 I have a valuable lesson for you if you want to overgrow.

 Find out here.

You’ll Discover

• You don’t have to reach millions of people. [2:23]
• People who are blown up overnight come with a massive risk of having a weak foundation. [4:26]
• You got a rock-solid foundation when people battle for you when stuff goes wrong. [6:50]
• The faster you grow, the harder you fall. [7:51]
• Don’t take your audience for granted. [12:49]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

 Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

 Follow Joel on social media: 

Facebook, Instagram, Linkedin.

How do you make your stuff marketable? How does it become viral?

 Today, I wanted to talk about the essential aspect of marketing, which most people need to consider.

 I want to share the power of such a great, excellent, superior product related to vitality and word-of-mouth marketing. 

 Find out here. 

You’ll Discover

• The most important part of marketing has the most superior product in the marketplace and word-of-mouth marketing. [3:45]
• Marketing becomes free, and you have an insurmountable virality effect. [7:09]
• Be the absolute best product that you could put in the marketplace. [8:00]
• Word of mouth. [8:52]
• Refine your product and make it 10x better. [9:34]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

 Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

I want to share the most significant levers you can pull into your business anytime throughout your career and business.

I am talking about masterminds.

Masterminds have been paramount.

The first mastermind I joined was Russell Brunson’s Inner Circle; it was a considerable investment for me.

It pivots my entire business.

Find out here.

You’ll Discover:

• Masterminds made lifelong connections with people. [3:10]
• It builds your name and brand. [3:23]
• Finding new opportunities and situations gives you leaps and growth experience. [4:14]
• Look for a respected and established mastermind and go all in. [8:54]
• It yields massive dividends. [9:54]

...And much more!

Helpful Resources

 For a full transcript of this episode, visit our blog.

 Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts,  Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.

I want to talk about something that I found very interesting.

We recently wrapped up a launch for a private client and it was successful.

Most people have a misconception when it comes to making sales and what’s required to make sales.

As we were working on the campaign, we learned interesting things from this and I want to share this with you.

Find out here.

You’ll Discover

•  There is a huge objection when you are launching a product. [4:41]
•  Think about the desires that your audience wants. [4:50]
•  Make noise about the offer without even talking about the results and proof. [6:17]
•  Amplification and frequency are enough to make sales. [7:05]
•  You do not need to sell based on results and testimonials. [8:43]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.

Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.

Subscribe to the podcast:

Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.

Follow Joel on social media: 

Facebook, Instagram, Linkedin.