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Solid Gold B2B Marketing Discussion with Korina Edwards and Holly Chen
- 2022/02/07
- 再生時間: 25 分
- ポッドキャスト
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サマリー
あらすじ・解説
In this conversation, Korina Edwards and Holly Chen talk about brand, marketing, and growth. Hear about SEO and paid search, brand search, keyword bidding, the roles of different channels, and hiring growth and product marketers.
[00:40] SEO and paid search
[07:15] The channel mix
[08:12] Brand search
[12:28] Bidding on keywords
[15:30] The role of a channel
[17:08] Should companies hire growth marketers or product marketers first?
LinkedIn - Korina Edwards, Matter Made
Twitter - Korina Edwards
Matter Made Website
Matter Made Growing Unicorns YouTube Channel
LinkedIn - Holly Chen, ExponentialX
Twitter - Holly Chen
ExponentialX Website