For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be boring, and that’s how we want to keep it by ensuring that you’ve got all your legal ducks in a row as we kick off a new year!

Keren de Zwart is here to help us sift through it. She is the founder and CEO of Not Your Father’s Lawyer, her law firm, which was born from a desire to serve the needs of entrepreneurs and small businesses by replacing the outdated billable hour model with flat-fee pricing.

With fifteen years of experience in corporate transactions, Keren has worked with every type of business, from side hustlers to raising millions of dollars and taking companies public. In this episode, she’s helping us fill in the gaps on everything we need to know from a legal perspective, especially at the start of the year.

In this episode, we discuss:

• Your go-to resources for finding legal information specific to your state and why it’s beneficial to have a go-to lawyer or legal resource to ask questions more specific to your business

• How to protect your aesthetic practice’s intellectual property (IP) without a non-compete and the legalities around non-competes

• Keren’s insight on business entity elections and some key questions to consider when deciding what’s right for your business

• The importance of having an internal advisory team and who should be on it, plus insights on BOI reporting and other annual reports

RSVP for the Addo Professional Association webinar with Keren on January 28, 2025 at 12 p.m. EST all about “Employees vs. Contractors — What You Need to Know as a Spa Owner”

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep415

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and wellness services are here to stay with potential for massive future growth.

One of those integrated services is IV therapy. While it’s not a service every spa can or should do, it does provide an incredible opportunity for those aesthetic and healthcare practitioners who are equipped to add value to your clientele. Joining me on the mic to discuss IV therapy is my guest, Jenn Plescia, DNP, APN,FENP, the founder and CEO of IVs by the Seas, an in office aesthetics and mobile IV hydration practice in New Jersey.

Beyond being a successful entrepreneur with an inspiring business origin and growth story, Jenn is a board certified Family and Emergency Room Nurse Practitioner who received her Doctorate of Nursing Practice (DNP) degree from Rutgers University in 2017, and she has over 10 years of Emergency Medicine and Urgent Care experience.

Jenn believes in treating patients as an entire entity and identifying the root cause of their health care ailments and aesthetic needs so she can help optimize your health and wellbeing from the inside out.

Whether you’re someone who desires to or is qualified to bring IV therapy into your aesthetic business, this episode is a great listen for any aesthetic professional as they consider bringing new therapies or equipment into their practice, or finding the right businesses to partner with and recommend should your clients be interested in receiving IV therapy.

In this episode, we discuss:

• Jenn’s origin story of how she began offering IV therapy and hydration as a service during the pandemic and how her business quickly took off thanks to connections, referrals and social media

• The things every aesthetic practitioner or Spa CEO should know before bringing IV therapy into your practice and why it’s critical to have a close relationship with your medical professional you’re bringing on board

• The ins and outs of navigating potential emergencies and how this informs hiring and team building decisions

• Why Jenn prioritizes digging into the science of her clients lab work and the importance of tailoring IV treatment plans

• Plus, Jenn’s insights on profit potential, crafting an incredible client experience and aesthetic atmosphere, and key legalities and liabilities to consider

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep414

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s still plenty of opportunity to tap into and ways to get creative so your business can thrive.

Remember, some of the most long-lasting, iconic companies have been built during economic downturns. While it may feel like an uphill climb, keeping the course and working to prioritize profit can yield fantastic results and growth.

In this episode, I’m going to provide you with six high-profit spa services you can leverage in 2025 and beyond. These services provide you with plenty of profit margin so that your business can stay stable or grow, even if you experience seasons of slowdown.

In this episode, you’ll learn:

• The booming growth of new sectors within the aesthetic market and how you can harness them as a medical spa

• How to build recurring revenue into your services and creative ways to build in more add-one service revenue and boost retail sales with your service offerings

• Key cost considerations as we move into 2025, as well as tips for targeting new demographics

To read the full show notes for this episode, visit: https://www.addoaesthetics.com/podcast/ep413

Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.