Get out your diaries - this week, we’re spilling ALL the tea on influencer marketing and the impact it has on social media for both product-focused brands and service-based businesses. Listen in to hear a behind the scenes look at how influencer marketing works, how to make sure you’re tapping into the right influencer for your brand, and how to seal the deal with great communication and clear guidelines that will lead to maximum ROI (return on investment).

Here's a peek at what we're covering in this episode:

[04:55] - Karly and Kyrsten unpack what an influencer is and how to identify the influencers that could provide the most value to your brand. They also discuss how influencer marketing differs for product and service-based businesses.

[08:01] - Karly and Kyrsten talk through the shift in influencer marketing we’re seeing this year toward authentic creators who can speak to your particular product or service niche, no matter the size of their following, and the importance of aligning yourself and your business with the right people.

[17:21] - Karly and Kyrsten explain why long-term partnerships (vs a one-time partnership) will garner the best ROI (return on investment) for your business.

[20:08] - Karly and Kyrsten walk through unique tips to get the most out of your influencer marketing efforts - like providing incentives (ie. a discount code) attached to the influencer’s CTA (call to action) that can help you track a sales lift attached to that campaign and better gauge the success of the partnership. They also share how to ensure influencer partnerships run smoothly with mutual respect, great communication and clear guidelines across the board.

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