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あらすじ・解説
As the third sector and volunteer sports organisations in particular look for closer alignment and support from businesses, this month Dan and Jamie ask why would a business get involved?
What are the pros and cons, the potential challenges and risks?
How much should you commit, what should you expect as a return and how can you measure success?
They discuss the types of sponsorship available as well as the various models for supporting charities.
Finally, they look at how this fits into the social value requirements associated with UK government contracts.