• Standout Marketing - How to develop Visionary competence for the next competitive move

  • 2020/11/04
  • 再生時間： 33 分
  • ポッドキャスト

Standout Marketing - How to develop Visionary competence for the next competitive move

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  • In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.

    In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:

    •  Explain what visionary competency is and why it is  important
    • Discuss what “being visionary” looks like in B2B sales and marketing 
    • Give you tips and a checklist to help you be more visionary 

    Good luck, we hope this helps on the path to Standout Marketing.


    Simon Kelly, Paul Johnston and Stacey Danheiser 
    続きを読む 一部表示

あらすじ・解説

In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.

In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:

  •  Explain what visionary competency is and why it is  important
  • Discuss what “being visionary” looks like in B2B sales and marketing 
  • Give you tips and a checklist to help you be more visionary 

Good luck, we hope this helps on the path to Standout Marketing.


Simon Kelly, Paul Johnston and Stacey Danheiser 
続きを読む 一部表示

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