• Standout Marketing - How to develop Visionary competence for the next competitive move

  • 2020/11/04
  • 再生時間： 33 分
  • ポッドキャスト

Standout Marketing - How to develop Visionary competence for the next competitive move

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  • In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.

    In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:

    •  Explain what visionary competency is and why it is  important
    • Discuss what “being visionary” looks like in B2B sales and marketing 
    • Give you tips and a checklist to help you be more visionary 

    Good luck, we hope this helps on the path to Standout Marketing.


    Simon Kelly, Paul Johnston and Stacey Danheiser 
    続きを読む 一部表示
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あらすじ・解説

In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.

In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:

  •  Explain what visionary competency is and why it is  important
  • Discuss what “being visionary” looks like in B2B sales and marketing 
  • Give you tips and a checklist to help you be more visionary 

Good luck, we hope this helps on the path to Standout Marketing.


Simon Kelly, Paul Johnston and Stacey Danheiser 
続きを読む 一部表示

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