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Starbucks Sessions Episode 2 - Using SEXY Content to Close More Deals
- 2022/07/19
- 再生時間： 28 分
- ポッドキャスト
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サマリー
あらすじ・解説
How Sexy Content Closes Deals INTRO Oquendo here. And I am excited to dive into episode number two of the Starbucks sessions, extremely, extremely excited. And so let's dive right into this. SEXY CONTENT BOOSTS SALES We're going to be talking today about sexy content and how sexy content boosts your sales. All right. So there's a concept that I've discussed on other episodes of the podcast, where it talks about stopping the scroll, the entire. STOPPING THE SCROLL Objective of our content and thumbnails and images and video and whatever is to stop people from scrolling. Because for the most part as consumers, we go on social media and we are scrolling, scrolling, scrolling, scrolling, scrolling, until something stops our attention. Then we double tap it. Keep going, keep going, keep going. Oh, that's so funny. Let me comment. Oh my gosh, they got engaged. Let me comment. And you, and that's what you, that's essentially how most people use their social. And so you have to force people to stop scrolling. WHAT MAKES CONTENT SEXY? All right. Now what makes content sexy? 1. IT'S NOT DISTRACTING Number one is it's not distracting, at least not in a bad way. What do I mean by that? I mean that it's not distracting in the sense that there's poor lighting or there's bad audio or the quality of the video is pixelated or things are not cut off. Like for example, content that has SubT. Sometimes I see this all the time. People want to they want to arrange things on the screen, how it makes sense to them, not realizing that when it transitions over into a REEL or into a video post or a story there are guidelines. There are there's guide areas that need to be accounted for, for example, if you're posting a reel at the bottom, you need space for the caption and for the, the image of your profile on the right. So you need some separation so that you can leave space for people to like, for people to comment for people to share for people to save. All of that stuff has to be accounted for when you're putting together your video. I'm not gonna be posting a video of myself all the way over here, because I know that the the, the, the controls to lie common and all that. Are on that section. So you wanna make sure that your video and that your content is properly formatted so that it's not distracting in a bad way. In other words, you're not, your audience is not having to fight in order to read what needs to be read or see what needs to be said. And they're not having to suffer through trying to understand why this is not resonating with them. So it's super. 2. IT IS INTRIGUING/ATTRACTIVE second thing is that it is intriguing and it is attractive. What do I mean by that? By that and this is something that I learned from from the social marketing queen herself, Caitlin, Rhode she does a lot of transitions. So whenever she's doing reels, she transitions, it might be, she taps the screen or it might be, she brings the phone up and then she brings it around. It might be, she puts the phone on the ground and stomps on it, whatever it. She's doing that because it is keeping the viewer enticed and keeping the viewer engaged in what it is that her message is trying to communicate. And so a lot of times she does this, right? She does the spirit fingers. So there are things that you can learn from watching other people who are killing it in social media, doing their thing. And so part of what makes her content sexy is that it is intriguing and attractive. It has titles where they need to be. It has movement. It has transitions. And so people are engaging with her content because it is engaging content. And 3. IT FORCES PEOPLE TO TAKE ACTION the last thing that makes content sexy is that it makes people have to take action. The first time I saw my wife, I knew I have to go and talk to her. Because she was sexy. And so it's really important that whatever content we're putting out there. Forces people to have to stop scrolling, double tap, to like it, share it, save it comment on it and respond and react to the content that you're putting out there. Super, super important. And now, SEXY CONTENT BREAKDOWN let's talk about the content breakdown. Okay. 80/20 RULE I live by the 80 20 rule for two things. Number one is video versus everything. Okay. That's carousel that's static content video should be 80% of your content, minimum, minimum. Okay. It should be 80% of your content. Why? Because video number one ranks the highest on the algorithms. Number two video is what engages people and keeps people on your actual profile longer than anything else. I can look at an image and keep. But if I want to get the entire message of your video, I have to watch the video. And so it's really, really important that you value and you use video as much as you possibly can, if you are not excited to do video, if you are not good at doing video, if you feel like you're never going to adapt video, I have to apologize to you because you're probably going to ...