Jennifer Phan is the Co-Founder and CEO of Passionfroot, an all-in-one creator platform designed to streamline creator-brand collaborations. Launched in late 2021, Passionfroot serves as an operating system for creators, enabling them to manage sponsorships, bookings, and payments seamlessly. The platform is beneficial for B2B creators and media companies, helping them connect with brands and optimize their partnership processes. Jen's vision is to make Passionfroot the go-to solution for creators, positioning it as an essential tool in the creator economy.

Before founding Passionfroot, Jen worked as a venture capital investor, where she gained insights into the startup ecosystem. Her transition to the creator economy began in 2020 when she started a newsletter called "Tech for Good," which focused on positive societal impacts. This experience fueled her passion for empowering creators and led her to develop a platform that addresses their unique challenges in monetization and collaboration. Jen has been named to Forbes' 30 Under 30 list and is an active angel investor, supporting emerging startups and creators.

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