In episode 740, Rob Walling speaks with Dr. Sherry Walling about their new book, "Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret." They explore the emotional, psychological, and practical aspects of selling a business, emphasizing the universal challenges entrepreneurs face. The book draws on both Rob and Sherry’s unique experiences that they’ve shared with countless founders throughout their careers.

Exit Strategy is now live on Kickstarter!

• 2:01 – Not just a book for those selling SaaS
• 8:13 – The Kickstarter for the book is live today
• 12:16 – Before, during, and after the exit
• 14:55 – Why exiting is so hard
• 20:39 – Life after the exit
• 25:10 – A few traps await founders shortly after exit
• 26:24 – What do you do with a big pile of money?

• MicroConf Remote Goes Live November 20th!
• Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
• Rob Walling (@robwalling) | X
• Dr. Sherry Walling (@sherrywalling) | X
• Zen Founder
• Zen Founder Podcast
• The SaaS Playbook
• The Art of Selling Your Business by John Warrillow
• Before the Exit by Dan Andrews
• Finish Big by Bo Burlingham
• MicroConf
• TinySeed
• Testing Two Worlds by Dr. Sherry Walling

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 739, Rob Walling interviews Andy Kim, co-founder of Trotto, about his unique journey into SaaS. Andy shares how “go links” work, and why they are so valuable for internal, enterprise use despite their relative obscurity. They also explore the marketing hurdles and customer adoption challenges in a business like Trotto.

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• 3:13 – Go links, URL shorteners for enterprise
• 6:14 – History of the problem and core users
• 9:44 – Customer education and growth opportunities
• 15:37 – Finding the repeatable marketing funnel
• 21:07 – Buying into a co-founder role at Trotto
• 24:42 – What’s the hardest part of running Trotto?

• Exit Strategy: The Entrepreneur's Guide to Selling Your Business Without Regret
• MicroConf Masterminds - Applications close on December 4th, 2024
• Trot.to
• Trotto go links (@TrottoHQ) | X
• TinySeed
• How did go links start and evolve at Google?
• Quiet Light

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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In episode 738, join Rob Walling for a solo adventure as he answers listener questions. He explores how to target larger, enterprise deals after achieving product-market fit, and why word of mouth marketing can be great, yet is tricky to control. Rob also answers a later-stage question and cautions against trying to educate the market as a bootstrapper.

• 1:58 – Expanding to enterprise deals after product-market fit
• 6:39 – Word of mouth marketing is tricky for B2B SaaS
• 14:36 – Educating the market as a bootstrapper
• 20:07 – Selling integrations through incubators and accelerators
• 24:38 – Developing a profit sharing model

• Register for MicroConf Remote before Nov. 7th for Early Bird pricing & extras
• Ask a Question at Startups For the Rest of Us
• The SaaS Playbook
• TinySeed
• Adjacency Matrix: How to expand after PMF by Jason Cohen
• F5Bot
• Syften
• Podscan
• Veed
• Devising a profit sharing program for micro-multinationals by Peldi Guilizzoni

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Subscribe & Review: iTunes | Spotify