In this episode of Storylinking, Rich Green (Commercial Director at Madgex) and host Tom Lietz dive into the results of the 2024 Wiley Society Survey. Together, they unpack the survey's findings on career development within associations, highlighting a pressing issue: the gap between members' expectations for career advancement and the support they actually receive. Rich, an innovator in job boards and career center solutions, shares his perspective on how associations can adapt to better meet members' needs by prioritizing career services, networking opportunities, and professional growth.

The conversation reveals how career support impacts member engagement, retention, and satisfaction, offering actionable strategies for association and community leaders to bridge this gap. Tom and Rich also discuss the role of storytelling in strengthening community connections and empowering individuals within the association framework.

Contact our guest, Rich Green, at Richard.Green@madgex.com

Learn more about Madgex and the 2024 Wiley Society Survey:

• https://madgex.com/

Check out more from Storylinking:

• https://storylinking.com/blog/ep05 (read more about this episode)
• https://storylinking.com (the full show site)

Key moments from this episode:

00:52 Exploring the 2024 Wiley Association Survey

01:43 Rich Green's Career Journey

04:49 Insights from the Wiley Society Member Survey

07:22 The Disconnect Between Career Development and Member Satisfaction

14:37 Strategies for Associations to Enhance Career Development

19:25 The Role of Employer Branding in Career Development

21:15 The Future of Community and Career Development

35:38 Considering the Story of our Work

How community builders can respond to political polarization

In this episode of Storylinking, counseling psychology professor and author Dr. Tania Israel shares her journey of bringing people together across deep political divides. Dr. Israel discusses growing challenges of political polarization and introduces practical, research-based strategies for fostering understanding and connection in divided communities. She explores how reducing polarizing input, recognizing cognitive biases, and using storytelling can help bridge divides and support a healthier democracy.

Key takeaways include practical advice on building empathy, engaging in bridging conversations, and strengthening social cohesion within our communities.

Check out our guest, Tania Israel, Ph.D.:

• Facing the Fracture (Book)
• https://taniaisrael.com/
• @taniaisraelphd on Instagram, X, and Threads
• On LinkedIn: https://www.linkedin.com/in/tania-israel/

Check out more from Storylinking:

• storylinking.com

Key moments from this episode:

How Authentic Stories Drive Collaboration, Compassion, and Sustainable Impact in Nonprofits

In this episode of Storylinking, nonprofit leader and philanthropy consultant Katherine Lacefield shares her journey of using storytelling as a powerful tool to build inclusive communities. Katherine dives deep into the importance of shifting from competition to collaboration in the nonprofit world, offering practical strategies for managing compassion fatigue and driving sustainable fundraising efforts. She explains how community-sourced stories can foster empathy, dispel stereotypes, and ignite meaningful action.

Key takeaways include practical advice on active listening, seeking diverse perspectives, and strengthening partnerships.

Check out our guest, Katherine Lacefield:

• www.justbecause.consulting
• www.justbecause.consulting/podcast
• https://www.linkedin.com/in/katherine-mac-donald/

Check out more from Storylinking:

• storylinking.com

Key moments from this episode:

00:48 Challenges in Community Storytelling
01:07 Introduction to Identity Storytelling
01:42 Guest Introduction: Katherine Lacefield
02:13 Katherine's Early Nonprofit Journey
04:42 Expanding Nonprofit Focus
06:37 Lessons from Nonprofit Work
11:30 Human Connection in Animal Welfare
15:03 The Power of Storytelling in Nonprofits
17:03 Building Empathy Through Stories
17:30 Changing Perspectives on Animal Ownership
20:36 The Role of Authenticity and Curiosity
21:53 Engaging with Differing Opinions
24:07 Actionable Tips for Community Builders
26:01 Connecting and Collaborating with Others
28:12 Final Thoughts and Ways to Connect

Strategic Community Building and Leadership with James Young: Balancing People and Product for Long-Term Impact

In this episode of Storylinking, host Tom Lietz speaks with James Young, an expert in strategic community building and product-centered design. Drawing from his extensive work with The Product Community, Jim provides a fresh look at how organizations can navigate the shift from traditional association models to more innovative approaches that balance people-first engagement with product-driven value creation.

The conversation explores the interplay between storytelling, creating a shared vision, and aligning short-term operations with long-term strategy. Jim offers practical insights into building product communities that prioritize disciplined choices while fostering emotional connections that bring people together. The episode also delves into how multi-generational engagement and mentorship play critical roles in sustaining resilient, thriving communities.

Whether you're a community leader or strategist, this episode is packed with actionable advice on how to integrate product-focused strategies with people-centered leadership to create lasting, impactful value.

Check out our guest, James Young

• On LinkedIn
• The Innovative Association (His weekly newsletter, via substack)
• The Product Community (His company, helping membership communities to build products and grow reach)

Check out more from Storylinking:

• storylinking.com

Key moments from this episode:

Uniting Art and Conservation: The Mates for Life Journey with Filmmaker Tim Whalen

In this episode of Storylinking, filmmaker Tim Whalen joins host Tom Lietz to discuss his innovative project, Mates for Life, a unique collaboration between the Joffrey Ballet, choreographer Xavi Núñez, and the International Crane Foundation. Together, they’ve created a powerful film that tells the inspiring comeback story of the whooping crane, blending dance and conservation in a way that bridges the gap between performing arts and environmental advocacy.

The conversation touches on the challenges of the creative project, emotional connection both artistic expression and an important conservation cause, and the importance of stepping out of comfort zones to create something truly impactful. Tim shares valuable insights on building unexpected partnerships, fostering community through the arts, and how creative collaboration can drive meaningful change.

Check out Mates for Life:

• Mates for Life Website http://matesforlife.co (Watch the trailer and behind-the-scenes feature)
• Joffrey Ballet https://joffrey.org
• International Crane Foundation https://savingcranes.org

Check out our guest, Tim Whalen:

• @TimJWhalen on Instagram
• Big Foot Media https://www.bigfootcreates.com/ (Tim's production company)
• @big_foot_media on Instagram

Check out more from Storylinking:

• https://storylinking.com/blog/ep01 (read more about this episode)
• https://storylinking.com (the full show site)

Key moments from this episode:

00:55 Introducing Filmmaker Tim Whalen
02:09 Mates for Life: A Unique Ballet Film
03:54 The Intersection of Arts and Conservation
06:54 Challenges and Inspirations
10:03 The Role of Collaboration in Creative Projects
12:48 Behind the Scenes: Making Mates for Life
16:46 Technical Feats and Production Challenges
18:48 The Iconic Comeback of the Whooping Crane
19:07 Partnering with the International Crane Foundation
22:42 The Power of Film in Conservation
25:59 Lessons from Mates for Life
31:38 The Role of Music in Ballet and Film
35:33 Final Thoughts and Call to Action

How Co-Creative, Inclusive, and Strategic Storytelling Can Build Stronger Communities and Drive Collective Impact

Hi, I’m Tom Lietz, and welcome to Storylinking. In this introductory episode, I share my perspective on storytelling and why I believe we're often doing it wrong when it comes to building communities. For over two decades, I’ve worked as a video producer and creative director, helping mission-driven organizations tackle tough challenges by rallying their communities through story.

In this episode, I lay out the vision for Storylinking—a podcast for community leaders and creative professionals about using narrative and the creative process to build culture and drive lasting impact. Too often, we focus on individual stories as one-off projects, but I believe the true power lies in linking stories together and engaging communities as partners in the process.

You’ll learn about my understanding of storytelling as a system, and how co-creative, inclusive, and sustainable storytelling can transform communities. We’ll explore questions, strategies, and techniques to tell better stories together—stories that connect and inspire.

Check out more from Storylinking:

• storylinking.com

Key moments from this episode:

00:51 Why I'm Starting a Podcast
01:21 Challenges in Traditional Storytelling
02:29 A New Approach
03:19 Engaging the Community
04:25 Launching Storylinking
04:49 Strategic Conversations
05:07 Making Choices for Change
05:29 Understanding Human Narrative
05:49 Systemic Change and Long-Term Engagement
06:17 Collaborative Community Storytelling
06:50 How Storylinking Works
07:18 Voices from the Community
08:55 Building Together