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サマリー
あらすじ・解説
STU HEINECKE is a bestselling author, twice-nominated hall of fame marketer and Wall Street Journal cartoonist. How to Get a Meeting with Anyone, which introduced the concept of Contact Marketing, spawned an industry, launched businesses and careers worldwide, and was named one of the top-sixty-four sales books of all time. The American Marketing Association named him the “father of Contact Marketing.”
His latest book, How to Grow Your Business Like a Weed, introduces Weed Strategy, the study of the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf, to achieve that same, dominant edge in business. The book releases in May 2022, timed to coincide with the release of actual weeds throughout the Northern Hemisphere.
Mr. Heinecke is also a Nasdaq Entrepreneurial Center Author-in-Residence and mentor, and founder of Cartoonists.org, a group of cartoonists from The Wall Street Journal and New Yorker, who donate art to help charities raise funds. He lives on a beautiful island in the Pacific Northwest with his wife, Charlotte.