Kunj is someone who has seen content both as a creator and a businessperson. This quote-a-minute interview is a must-listen for anyone interested in the space. Kunj is currently the VP of content at audio streaming platform Kuku FM which has defied expectations, building a massive paying subscriber base from Tier-2 cities. He has built a Silver Button-winning YouTube channel at InsideIIM, apart from being the author of four (very different) books. At Kuku FM, Kunj has overseen one of India’s most diverse content libraries that finds traction across the country. The platform has gone from 10k new minutes of content a month to 200k a month, under his watch - all of which is being consumed vicariously. In this conversation, we speak about craft being more valuable than QA, the recommended content diet of a creator, the richness of stories from the East, a framework for payoffs, the Jio effect, and lots more. This is one of the richest conversations we've had on this series and you'll hear it from the opening salvo: "Stories are going to be the most profitable product in the next ten years". CHAPTERS 00:00:00 Introduction 00:04:52 Importance of Writing Books 00:06:55 AI vs the Craft of Writing 00:11:39 Reason behind ridiculously low success % of OTT and Movies 00:14:15 IPO's and Storytelling?! 00:16:07 What should be a creators content diet? 00:19:33 The most profitable product of the next decade 00:21:43 The art of long form content 00:28:23 How media technologies become mainstream 00:28:55 How Urban Living intensifies content consumption 00:33:00 Future of Content: 'World Building' 00:39:50 Unlikely Genre overlaps in India's content consumption 00:45:16 Understanding India through Indian language content 00:50:05 Evolution of Female Characters in Content 00:50:53 Why do people consume certain Genres 01:04:12 Longevity of a Content IP 01:12:33 Balance between being commercial and being artistic 01:34:05 The marriage of data and storytelling 01:41:56 Grammar of Western vs Indian Stories 01:50:30 Be Format Agnostic

TO YOUR HEART'S CONTENT

This is a YouTube interview series hosted by Utsav and Deepak aka Chuck, about the aspects of content that really matter - the craft, the process, the thinking, the ambition.

WHY ARE WE DOING THIS?

To guide budding creators.

What goes into creating content? How do you make content that resonates with people as well as imbibes your unique essence? How do you make sure you hold on to your creativity whilst trying to crack the 'business' of it? The journey to content creation involves passing through many processes - the ideation, the discipline, the craft, motivation, bringing it all to life while battling hurdles of the daily grind as well as the human mind. An exhilarating process whose outcome makes it look simple and that's the beauty of it.

We interview experts to understand creation at its core and uncover the hidden gems behind this journey. From breaking down the process to diving into their minds as they go through this start to finish. Expect nuanced, sharp conversations with creators, industry folks and entrepreneurs.

THE 6% CLUB

India’s first creator coaching program, designed for people with full-time jobs. Developed by mentors who built global 2% ranking content projects while balancing demanding careers. It features live sessions, 3 masterclasses from creators who have cracked it (Amit Varma, Krish Ashok, SneakyArtist, and more planned), personalised mentoring sessions, peer reviews, a vibrant community, and much more. Check out the program and sign up for the next cohort, here: https://www.thesixpercent.club/

Links Kunj Sanghvi on Linkedin: https://www.linkedin.com/in/kunj-sanghvi-29b0a37/ Instagram: https://www.instagram.com/kunjsanghvi