Pamela Bayenda, the e-commerce channel manager at Uganda Breweries Limited, shares her extensive experience of over two decades in marketing, highlighting her journey from working on HIV/AIDS surveys to leading innovations in the digital sales space of Uganda Breweries. She discusses her roles at Uganda Breweries and Nile Breweries, emphasizing key projects like the 'No Excuse for Sexual Harassment' campaign and digital initiatives like the Diageo One app for convenient orders.

Pamela also explains the significant impact of breweries on Uganda's economy through job creation, taxation, and support for small farmers and businesses, which contribute to the country's goal of achieving a middle-class economy by 2040.

#Sustainability #SocialResponsibilit #BrandMarketing #Innovation #CareerJourney #WomenInMarketing#MarketingTrends #DigitalSales #Marketing #DigitalInnovation #Uganda

Follow up with Pamela, she is responsive her number 0784276176, LinkedIn, Facebook and X. Share your feedback and engage with the host on Linkedin here send inquiries to onuganda@gmail.com or call/ WhatsApp +25678537996.

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The views and opinions expressed in the episode are those of the guests. They do not represent or reflect the official position of the ON Uganda Podcast, so we do not take responsibility for any ideas expressed by guests during the Podcast episode. You are smart enough, to take out what works for you.

As of 26.04.24