In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with IIana Wechsler, Founder of Teach Traffic and Pay Per Click Marketing expert about her transition from the corporate world to forging her path as an entrepreneur. She dives into her journey of resilience and grit, sharing hard-won insights on creating opportunities where luck can find you and developing the courage to overcome self-doubt. From building multiple income streams to pushing through fears and embracing new challenges, she shares her blueprint for success and offers valuable tips.

Ilana Wechsler is a Pay Per Click (PPC) Marketing Professional with over 15 years’ experience in Information Technology working for many large international corporations. She started her career as a Data Analyst and transitioned to becoming a full-fledged PPC expert. She has worked at many of the global financial institutions but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship.

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MORE ABOUT ILANA WECHSLER
LinkedIn: Ilana Wechsler
Website: Teach Traffic
YouTube: Teach Traffic
Instagram: teachtraffic1

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Lisa Carlin, Founder of The Turbochargers (formally Future Builders Group) about her journey in transforming workplace culture and becoming an impactful change leader. Change leadership, she emphasizes, goes beyond simply implementing processes; it's rooted in a commitment to self-reflection, curiosity, and asking open-ended questions that drive deeper insights. Lisa highlights the importance of focusing not only on the bottom line but also on cultivating growth within individuals, oneself, and the broader community.

Lisa is a Strategy Execution Specialist, helping business leaders navigate challenging environments to turn their ambitious goals into reality. She offers consulting, coaching, and training to ensure long-term success, including execution-focused bootcamps for leaders. She’s the author of TURBOCHARGE WEEKLY, a newsletter reaching 8,000 business leaders. Lisa also runs the Turbochargers Hub, a resource center for mastering strategy execution. Her career includes roles at McKinsey and Accenture, then founding her own business since 1999.

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MORE ABOUT LISA CARLIN
LinkedIn: Lisa Carlin
Website: The Turbochargers
YouTube: The Turbochargers
FREE – Discover your Strategy Execution Superpowers
FREE - 17 Top Transformation Tips

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Danielle Hendon, Founder and CFO of 4 Corners CFO, about her entrepreneurial journey. Her experience has taught her that you shouldn’t be everyone’s problem-solver — it's about becoming the hero of your own story. There’s a power of curiosity, exploring the 'what ifs' that push us to ask bigger questions and unlock new paths. Get ready to embrace a fearless mindset, taking calculated risks and setting yourself up for challenges ahead. Forget the 'work hard, play hard' myth. Danielle believes in living a life balanced by meaningful work, smart decisions, and connecting with others.

Danielle empowers business owners to pay themselves what they’re worth and continue to put more profit in their pocket every year. She does this by helping business owners understand their financial numbers and WHY they move. Armed with that understanding, they can intentionally grow their profits.

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MORE ABOUT DANIELLE HENDON
LinkedIn: Danielle Hendon
Website: 4 Corners CFO

FREE GUIDE for Sweet but Fearless Listeners

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Sheila Buswell, CEO/Co-Founder Buswell Biomedical and best-selling author, about her journey to founding Buswell BioMedical and the need for us to own our power and remove negative self-talk.

Shelia provides practical solutions to guide you on a journey of self-discovery, helping you overcome challenges, reclaim your self-worth, and confidently claim your place at any table you choose.

Sheila Buswell is the CEO/ Co-Founder of Buswell Biomedical. She developed the concept for the Upward Mobility in 2018 and started Buswell Biomedical with her husband, Gregg, in 2019. Sheila completed her Master of Science in Biomedical Engineering at Saint Louis University in 2015. She also contributed to the book “Growth”, which was published on August 4, 2022.

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MORE ABOUT SHELIA BUSWELL:
LinkedIn: Sheila Buswell
Website: Buswell Biomedical
Book: "Is This Seat For Me? Overcoming Imposter Syndrome in Everyday Life and Business"
FREE audiobook chapter or PDF chapter of “Is This Seat for Me?”

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Tania Vasallo, CEO & Founder of The Courage to Be, Fortune 500 Co. Consultant, and Entrepreneur about the unspoken bias that men are naturally better with money than women. It's a stereotype that's held many women back from taking control of their finances. But the truth? Financial literacy isn’t gendered. We explore how women can empower themselves by reading, learning, and becoming educated about money, investing, and saving. Don’t give away your financial power—take it back by understanding your worth and the wealth-building tools available to you.

Tania is the founder of “The Courage To Be Happy”, a community that empowers ambitious women entrepreneurs to own their value, charge for what they are worth so that they can have a bigger impact in the world. Tania has worked developing multimillion dollar campaigns for some of the world’s most renowned companies like Starbucks, AT&T Wireless, KFC, Samsung, and Nabisco. Since the launch of her business, she was able to reach the 6-figure revenue by her fourth year only working 20 hours per week. Tania now helps other driven women make more money and achieve their vision.

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MORE ABOUT TANIA VASALLO
Website: The Courage to Be
LinkedIn: Tania Vasallo
Podcast: The Courage to Be with Tania Vasallo
https://taniavasallo.lpages.co/the-courage-to-be-podcast/

FREE Guide: Women’s Top Money Mistake

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Nicole Trick Steinbach, a global executive & career coach, about the importance of personal accountability, highlighting how being true to yourself fosters growth and self-awareness. Nicole stresses that learning to say "no" is just as vital as saying "yes," while also keeping an open mind to new opportunities. Both Mary and Nicole also explore the value of mentorship, highlighting how a mentor can offer essential guidance, inspiration, and fresh perspectives to help navigate personal and professional challenges.

Nicole is an organizational change management consultant and career coach for women in tech. As a former global senior director for companies like SAP, Nicole innately understands and lives the skill of bravery and the joy of failure. Her podcast, “Build Your Brave Career,” is a top 10% global podcast.

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MORE ABOUT NICOLE TRICK STEINBACH
Website: Nicole Trick Steinbach
LinkedIn: Nicole Trick Steinbach
Podcast: Build Your Brave Career

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with Lisa DeFrank-Cole, an award-winning author and esteemed professor, to delve into women, leadership, and the barriers of gender bias. Lisa sheds light on why women’s career paths often take a non-linear route, shaped by caregiving roles, societal expectations, and entrenched biases, while men typically follow a more predictable career climb from education to promotion. She also introduces the Kaleidoscope Career Path, a fresh perspective on how career choices adapt to life’s changing values and circumstances. Whether it's balancing work-life priorities, caring for loved ones, or seeking personal fulfillment, Lisa explains how this flexible model reflects the evolving decisions women face throughout their professional journeys.

Lisa DeFrank-Cole is Director and F. Duke Perry Endowed Professor of Leadership Studies at West Virginia University, widely known for her academic and practical expertise in women’s leadership.

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MORE ABOUT LISA DeFRANK-COLE
Website: Lisa DeFrank-Cole
LinkedIn: Lisa DeFrank-Cole
Book: Women and Leadership: Journey Toward Equity

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless

In this episode, Mary Sullivan, co-founder of Sweet but Fearless talks with Laura Beauparlant, founder of Lab Creative, author of Brand Chemistry and creator of Brand Camp about her entrepreneurial journey and how it led to the creation of Lab Creative and Brand Camp. Recognizing that personal branding extends beyond a job title or employer, she understood that carefully selecting the stories you share is crucial for enhancing your brand, while oversharing can potentially damage it. Laura offers invaluable insights on how to strike the right balance, using storytelling to enhance your brand while protecting the reputation you’ve established.

Laura is an internationally acclaimed speaker and entrepreneur with over 18 years of experience. She utilizes her creativity and unique methodologies to aid growth-oriented entrepreneurs in recognizing and harnessing their unique abilities. Her approach ensures that brands not only stand out but also attract the right clientele and achieve remarkable success.

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MORE ABOUT LAURA BEAUPARLANT
Website: Lab Creative
LinkedIn: Laura Beauparlant
Podcast: Live with Laura
Blog Post: “7 Lessons From an Entrepreneur”
Book: “Brand Chemistry : How to Attract the Right Clients and Keep Them”

ABOUT SWEET BUT FEARLESS:
Website - Sweet but Fearless
LinkedIn - Sweet but Fearless