🔍 Topics we cover:

✔ Matching communication style to your client

✔ The risks of texting big news like terminations

✔ When a call is better than a quick message

✔ How to handle awkward silences

✔ Why listening is the most powerful skill in real estate

✔ The art of delivering tough feedback without burning bridges

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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If you're considering buying rural property, don’t make a move without listening to this episode first. The team at The Den covers the essential things every buyer should know when venturing outside the city limits. From funny stories to hard-learned lessons, this conversation is packed with tips that could save you serious money and headaches down the road.

In this episode, we cover:

✅ Why rural utilities aren’t as simple as “just turning on the water”
✅ Septic systems, propane tanks, and the joys of well water
✅ How to avoid a shotgun-blasted well (yes, really)
✅ The problem with handshake road maintenance deals
✅ What happens when your dream home is 90 feet in the wrong place
✅ Lender and insurance red flags in rural areas
✅ Why a staked survey could save your deal
✅ The USDA loan: rural lending's best-kept secret
✅ Zoning surprises and why your neighbor’s goats matter
✅ What not to assume about fire stations and ambulance response times

Whether you’re a first-time buyer, a seasoned investor, or just curious about country living, this episode will give you plenty to think about.

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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In this episode of The Den, powered by The Lyons Group, we pull back the curtain on the real estate profession and share what we truly love and hate about this industry.

We kick things off with a few laughs as we introduce the full crew: Ben Lyons, Paul Barry, Shannon Martin, and Aspen Groen. Each of us shares the personal highs and lows that come with life in real estate. From the freedom to build your own business to the frustration of relocation deals, we dive into the real moments that define this career.

Aspen reflects on the flexibility and creativity that drew her to real estate in the first place. She explains how refreshing it is to test new ideas, pivot when needed, and shine on her own terms. But she also shares her biggest dislike: relocation contracts. They often mean more work, less pay, and endless red tape.

Shannon brings heart to the conversation by describing her love for working with first-time homebuyers. She talks about the joy of helping families transition from renting to owning, and why those moments are more meaningful than any commission check. On the flip side, she opens up about how draining it can be to manage conflict throughout a transaction, especially when everyone involved feels like they are getting the short end of the deal.

Paul shares a different angle, highlighting the leadership and community-building opportunities real estate provides. He is passionate about serving at the state association level and mentoring the next generation of industry leaders. But like many agents, he also vents about clients who ignore professional advice, especially when it costs everyone time, energy, and money.

Ben closes the discussion by sharing what fuels his passion: the incredible people he gets to work with. Clients become family, and each transaction carries a story. Still, he is honest about how difficult it can be to deal with toxic personalities and industry politics that try to pull you into unnecessary drama.

If you have ever wondered what it is really like behind the scenes in real estate, this episode is packed with authentic insights, funny stories, and the kind of honesty that only comes from years in the trenches.

If you enjoy our content, please consider leaving a five-star review and visiting sjcbroker.com for more resources or to schedule a private consultation with The Lyons Group. Thank you for listening to this episode of The Den!

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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In this episode of The Den, powered by The Lyons Group, we dive deep into the transformative power of real estate and share inspiring success stories that highlight the life-changing impact of homeownership.

We kick off the conversation by discussing the incredible journey of individuals who have transitioned from homelessness to becoming homeowners. One of our co-hosts, Aspen, shares a poignant story about a family who, after living in their car, managed to purchase their first home. Their emotional reaction upon receiving the keys serves as a powerful reminder of how real estate can alter lives for the better.

As we explore the theme of "winning in real estate," we introduce our team members: Paul Hamme, Shannon Martin Martinez, and myself, Ben Lyons. Each of us brings unique insights and experiences to the table, discussing the common traits we see in clients who achieve significant success in real estate.

Paul recounts stories of families he has worked with, including one that has successfully acquired multiple rental properties, demonstrating the importance of having a clear plan and understanding the value of money. He emphasizes how these families have been taught to view real estate as a long-term investment, which has allowed them to build wealth steadily.

Shannon adds to the discussion by highlighting the emotional wealth that comes from homeownership, not just the financial aspect. She shares her experiences with first-time homebuyers who were unaware of the possibilities available to them, illustrating how education and guidance can empower individuals to make informed decisions.

Throughout the episode, we touch on the importance of making timely decisions in real estate, avoiding analysis paralysis, and the necessity of having a strategy. We discuss how many people underestimate their ability to become homeowners and how the right guidance can help them realize their dreams.

As we wrap up, we encourage our listeners to take action, whether they are looking to buy their first home or expand their real estate portfolio. We remind them that the journey to financial and emotional wealth begins with a single step, and we are here to support them every step of the way.

Join us for this enlightening discussion filled with real-life examples, practical advice, and a reminder that real estate can be a powerful tool for change. If you enjoy our content, please consider leaving a five-star review and visiting sjcbroker.com for more resources and to schedule a consultation with our team. Thank you for listening to this episode of The Den!

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

Facebook: https://www.facebook.com/TheLyonsGroupFourCorners

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In this episode of The Den, we dive into the impact of social media on the real estate market and how it can influence both selling and buying homes. With over half of people now getting their news from platforms like Facebook, Instagram, and TikTok, we discuss the necessity of having a social media presence in today's real estate landscape.

I introduce my co-hosts from The Lyons Group, including Paul, Barry, Aspen, and Shannon, and we reminisce about our early experiences with social media, particularly MySpace. We explore how the evolution of social media has changed the way we market properties, with Aspen sharing her insights on the importance of being front-of-mind for younger buyers who may be unfamiliar with the home-buying process.

We also touch on the balance between polished, professional content and more authentic, relatable posts. Shannon highlights how social media can serve as a modern-day open house, allowing potential buyers to connect with listings in a more engaging way. However, we caution against being overly repetitive or spammy, as this can stigmatize a property and deter interest.

The conversation shifts to the importance of understanding different social media platforms, with each offering unique advantages for reaching various demographics. We discuss the potential pitfalls of having a polarizing online presence and how it can affect buyer-seller dynamics.

As we wrap up, we engage in a speed round to identify the most impactful social media platforms for real estate marketing, with opinions varying from TikTok to YouTube and Facebook. Ultimately, we emphasize the need for realtors to adapt to the changing landscape while maintaining authenticity in their online interactions.

Join us for this insightful discussion on leveraging social media to enhance your real estate experience, and don't forget to like and subscribe for more valuable content!

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
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In this episode of The Den, we dive into the four essential stages of buying a property, breaking down the process to help potential homeowners navigate their journey more effectively.

We start by discussing the importance of making a conscious decision to purchase a home, emphasizing that many people often jump into the process without fully understanding the implications. Our team, consisting of real estate professionals with extensive experience, highlights the need for preparation and education to ensure a successful home-buying experience.

Stage one focuses on the decision to purchase and the prequalification process. We stress the significance of consulting with a lender early on to set realistic expectations and understand the financial requirements involved in buying a home. Many first-time buyers may not realize the various costs associated with homeownership, such as closing costs and potential repairs.

Moving into stage two, we talk about the selection of a realtor and the property search. We encourage listeners to interview multiple realtors to find someone they trust and feel comfortable with, as this relationship is crucial for a smooth buying experience. The days of simply calling a realtor to show a house are fading, and a more personalized approach is becoming the norm.

In stage three, we touch on the contract to closing process, where we outline the importance of inspections, appraisals, and the various documents required by lenders. We emphasize the need for clear communication and prompt responses to ensure everything goes smoothly during this critical phase.

Finally, in stage four, we discuss what happens after closing. We remind buyers that homeownership comes with responsibilities, including maintenance and understanding the quirks of their new home. We encourage new homeowners to familiarize themselves with their property and to reach out for help when needed.

Overall, this episode serves as a comprehensive guide for anyone considering buying a home, providing valuable insights and practical advice to help them navigate the complexities of the real estate market. Thank you for tuning in, and we hope you find this information helpful as you embark on your home-buying journey!

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

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In this episode of The Den, we had the pleasure of welcoming Mr. Chris Reilly from Reilly Industrial, a company with deep roots in our community and a remarkable history of growth and innovation. Founded in 1970 by Chris's grandfather, the company has evolved from a small family operation into a significant player in the industrial sector, now employing nearly 500 people across multiple locations.

We kicked off the episode with a light-hearted discussion about an unexpected surprise Chris experienced at 2:30 AM, which set a fun tone for the conversation. As we transitioned into the main topic, Chris shared insights into the operations of Reilly Industrial, highlighting their core competencies in abrasive blasting and coating, as well as hydro-excavation and hydroblasting services. He explained how their work spans across the country, including projects in Texas and Wisconsin, and how they adapt to the demands of various industries, including oil and gas, commercial painting, and even cheese production.

Chris elaborated on the challenges of managing a growing business, particularly in a fluctuating market. He discussed how the company has diversified its services to weather the ups and downs of the oil field industry, ensuring they remain competitive and capable of taking on new projects. We explored the importance of cross-training employees, which allows them to be versatile and responsive to the changing needs of the business.

A significant portion of our conversation focused on the community impact of Reilly Industrial, particularly through the Riley Men's Health Fund. Established in 2004, this initiative addresses the health needs of men in the Four Corners area, providing financial assistance for various medical expenses. Chris shared the success of their annual Razor Raffle, which has raised substantial funds to support this cause, emphasizing the importance of giving back to the community.

As we wrapped up the episode, we reflected on the legacy of Chris's grandfather, Sonny, who continues to be an integral part of the company at nearly 90 years old. Chris's passion for the business and commitment to maintaining a positive work environment for his employees was evident throughout our discussion.

This episode not only highlighted the impressive growth of Reilly Industrial but also underscored the importance of community involvement and the value of family-run businesses.

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
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In this episode of The Den, we dive into the intriguing topic of the Sunbelt region of the United States, exploring why so many people are migrating to this area. Our discussion kicks off with a light-hearted banter about the appeal of living in states like New Mexico, Arizona, Texas, and Florida, particularly for those seeking a more affordable lifestyle and better weather.

We highlight the significant migration trends over the past few decades, noting that nearly 50% of Americans currently reside in the Sunbelt, with projections suggesting this could rise to 55% in the next 10 to 15 years. The team shares personal takes on the quality of life improvements that come with moving south, such as reduced traffic, lower living costs, and the absence of harsh winters.

The conversation also touches on the impact of remote work, especially post-COVID, which has allowed individuals to relocate to more desirable areas without sacrificing their careers. We discuss the appeal of the Sunbelt’s warmer climate, outdoor activities, and the potential for economic growth as more companies establish themselves in the region.

As we wrap up, we reflect on the unique characteristics of New Mexico, our home base, and ponder why it hasn’t gained more popularity despite its many advantages. We conclude with a fun segment where each of us shares our top three Sunbelt locations, highlighting the diverse preferences and experiences that make this region so appealing.

00:00:00 - Coming up...
00:01:00 - Defining the Sunbelt States
00:02:00 - Reasons for Migration
00:04:00 - Historical Migration Patterns
00:06:00 - Remote Work Impact
00:08:00 - Cost of Living and Climate
00:10:00 - Traffic and Population Density
00:11:00 - Job Growth in the Sunbelt
00:13:00 - Unique Aspects of Texas
00:15:00 - Natural Disasters and Safety
00:17:00 - Cultural Diversity
00:19:00 - New Mexico's Potential
00:21:00 - Final Thoughts on Sunbelt Living

Join us for this engaging discussion as we explore the dynamics of the Sunbelt and what it means for the future of living in America. Don’t forget to like and subscribe for more insights on real estate, entrepreneurship, and personal growth!

Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
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Website: sjcbroker.com

TikTok: https://www.tiktok.com/@thelyonsgroup4c
Instagram: https://www.instagram.com/thelyonsgroupfourcorners/

Facebook: https://www.facebook.com/TheLyonsGroupFourCorners

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