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TML 5: Bud Light Alienating Their Target Audience & Losing Billions - Case Study
- 2023/07/26
- 再生時間： 19 分
- ポッドキャスト
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サマリー
あらすじ・解説
Bud Light has been North America's number 1 beer for quite some time now. However, after recent events, they have lost this number one position. How exactly did they lose it? We dissect this poor marketing campaign where they alienate their current demographic and try to target a completely new audience that their loyal fans don't have the same beliefs and values in.
We go over what went wrong and how you can avoid a catastrophic event similar to this happening to you and your business.
Join us as we uncover this poor target audience marketing case study in The Marketing Lab.
Links mentioned during the episode:
Bud Light marketing exec behind Dylan Mulvaney partnership takes leave of absence: report
Bud Light parent Anheuser-Busch’s stock has lost $27B over Dylan Mulvaney
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