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TML 6: The Marketing Implications of Twitter Rebranding to X - Case Study
- 2023/08/02
- 再生時間: 32 分
- ポッドキャスト
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サマリー
あらすじ・解説
Over the last few months, Elon Musk has been going through a lot. He bought Twitter and has been making several changes there. Including in these changes is rebranding Twitter to X. Elon has a vision of creating an app that does everything, but what are the marketing implications behind rebranding a well known company and name?
Join us as we uncover the marketing implications of Elon Musk rebranding Twitter to X in this marketing case study on The Marketing Lab.
News Articles Researched:
Elon buying Twitter
Elon's Plans with Twitter
Rebrand and Everything App
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