エピソード

  • Amazon PPC Debate: Harvested Keyword Negation
    2024/09/17

    #thatamazonadspodcast #amazonppc #amazonads

    Join Stephen Noch and Andrew Bailiff on That Amazon Ads Podcast as they discuss the controversial topic of harvested keyword negation.

    Hear from experts Mina Elias and Carly McMillen as they present their arguments on whether to negate harvested keywords in your Amazon PPC campaigns.

    Discover the pros, cons, and best practices for optimizing your ads.

    Don't miss this heated debate!

    #amazonadvertising #keywordnegation #keywordharvesting #amazonppcstrategy #amazonppcbestpractices #amazonppctips #amazonppcmanagement #amazonppcoptimization #harvestedkeywordnegationdebate #amazonppcexpertopinions #amazonppccase #adlabs #thatamazonadsmasterclass

    ----------

    Get your FREE Amazon PPC bid optimizer

    Join your FREE Discord community of Amazon PPC managers

    Sign up for That Amazon Ads Masterclass

    Get your FREE Amazon PPC Audit ----------

    CHAPTERS:

    ==========

    00:00 – Title Card

    00:06 – Introduction

    00:59 – Introducing Carly & Mina

    02:57 – The affirmative and the negative side

    03:24 – First Round

    12:53 – Second Round

    37:07 – Screenshots

    46:44 – Closing Statements ==========

    ▶️ Connect with Carly:

    LinkedIn: https://www.linkedin.com/in/carly-mcmillen-39b9b511a/

    Carly's Website: https://www.ppcfarm.com/

    Email: carly@ppcfarm.com

    📨Connect with Mina:

    Mina Elias on Youtube:

    http://www.youtube.com/@theminaelias

    Trivium Group

    Mina Elias on LinkedIn https://www.linkedin.com/in/theminaelias/

    🔗Connect with Stephen & Andrew:

    Stephen Noch on LinkedIn

    Andrew Bailiff on LinkedIn

    🎙️Follow That Amazon Ads Podcast:

    LinkedIn

    Spotify

    YouTube

    👋Closing Remarks:


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.


    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place!

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    51 分
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 4: The Main Image)
    56 分
  • Product Targeting and Product Page Placements for Amazon PPC with Mike Danford
    2024/09/03

    #thatamazonadspodcast #amazonppc #producttargetingandproductpageplacementsforamazonppc


    ----------

    Get your FREE Amazon PPC bid optimizer: https://adlabs.app/


    Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG


    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/


    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------


    Episode 66 of That Amazon Ads Podcast is back with another episode on Amazon PPC optimization.


    Join Stephen, Andrew, and Mike as they dive into the intricacies of product targeting and product placements.


    Learn the truth about how keywords get triggered by product targeting campaigns and if it would compete with the actual keyword campaigns. Gain insights on how to leverage it to maximize your Amazon advertising performance.


    Discover the best practices for branded and non-branded product targeting and how to use negation to refine your search terms.


    Don't miss this essential episode on Amazon PPC strategy!


    ----------

    🔗Connect with Stephen & Andrew:


    Stephen: https://www.linkedin.com/in/stephen-noch

    Andrew: https://www.linkedin.com/in/andrewbailiff


    🎙️Follow That Amazon Ads Podcast:


    LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/

    Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast


    👋Closing Remarks:


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.


    Your feedback means the world to us and helps us improve the show.


    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.


    Stay tuned for the next episode, next week, same place!

    ----------

    #amazonadvertising #keywordtargeting #producttargeting #productplacements #amazon #searchengineresultspage #ecommerce #advertising #amazonppctutorial #adlabs #thatamazonadsmasterclass #keywordisolation #negation #serp #campaignlevel #adgrouplevel #sales #searchplacements

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    51 分
  • The Best Keyword Research Methods For Amazon PPC
    2024/08/27

    Episode 65 of That Amazon Ads Podcast #thatamazonadspodcast #amazonppc #amazonads

    That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research.


    Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game.


    Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales.


    From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks.


    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts, feel free to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!


    #amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport


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    33 分
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)
    2024/08/21

    Episode 64 of That Amazon Ads Podcast

    Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year!


    This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic.


    Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips.


    ----------


    Get your FREE Amazon PPC bid optimizer:
    Join your Discord community of Amazon PPC managers:
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit


    ----------
    CHAPTERS:
    ==========
    00:00 – Title Card
    06:00 – Introduction
    02:58 – Month to Date Performance
    06:41 – Bid Optimization Effects
    09:10 – Campaign Genesis and tagging for performance
    11:59 – What Happens from Here
    15:08 – Phone-a-friend
    16:25 – The message isn't perfectly simple
    33:26 – The need for vid
    42:35 – Stories matter
    49:05 – The wrap
    ==========


    🔗Connect with Stephen & Andrew:
    Stephen Noch on LinkedIn
    Andrew Bailiff on LinkedIn

    🎙️Follow That Amazon Ads Podcast:
    LinkedIn
    Spotify
    YouTube

    👋Closing Remarks:
    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place!



    #thatamazonadspodcast #amazonppcoptimization #amazonppc #amazonadvertising #productlistingoptimization #productdetailpage #conversionrateoptimization #mainimages #infographics #ugcvideos #amazonppccampaign #amazoncampaig restructuring #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #adlabs #amazonppcoptimizationservice #amazonadsforbeginners #sponsoredproducts #sponsoredbrands #sponsoreddisplay

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    52 分
  • TRIGGER WARNING: We Vent About The Amazon PPC Industry
    2024/08/15

    Episode 63 of That Amazon Ads Podcast


    Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture!


    Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit.


    Don't miss this eye-opening episode!


    ----------

    Get your FREE Amazon PPC bid optimizer:
    Join your Discord community of Amazon PPC managers:
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit


    ----------
    CHAPTERS:
    ==========
    00:00 – Disclaimer
    00:14 – Introduction
    03:33 – The content resentment
    08:02 – The whimper with software
    16:11 – The worries with agencies
    27:05 – Parting shot
    ==========


    🔗Connect with Stephen & Andrew: Stephen Noch on LinkedIn Andrew Bailiff on LinkedIn
    🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube

    👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #thatamazonadspodcast #amazonpodcast #ppc #amazonadsforbeginners #amazonadvertisement #amazonadvertisingcampaign #amazonadsstrategy #stephennoch #andrewbailiff #amazonsoftware #amazonagencies #amazonppcforbeginners #amazonppcoptimization

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    30 分
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)
    2024/08/06

    Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff!

    This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management.

    Master PPC for beginners with actionable tips and strategies.

    ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ==========00:00 – Prologue00:10 – Introduction02:23 – Restructuring Campaigns07:09 – Campaign Grouping and Strategy07:45 – Campaign naming convention columns explained10:00 – The campaign stack11:22 – PT? PAT?13:22 – Targeting competitor keywords16:07 – Launching the campaigns18:32 – The starting bids22:17 – The keyword selection22:40 – Search Query Performance and Search Term Reports ==========🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppcoptimization #amazonppc #amazonppcforbeginners #amazonppclaunch #amazonppccampaign #amazonppccampaigns #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #amazonppcoptimizationbasedon30days #amazonppcoptimizationservice #amazonads #thatamazonadspodcast #stephennoch #andrewbailiff #amazonadvertising #sponsoredproducts #sponsoredbrands

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    40 分
  • Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)
    2024/07/30

    Episode #61 of @ThatAmazonAdsPodcast


    In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P.
    Confused about Amazon Vendor Central and Seller Central?
    This episode is your golden ticket to understanding the differences.
    Discover how to leverage both models for maximum Amazon advertising success.
    Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building.
    Don't miss out on this essential knowledge for dominating the Amazon marketplace.


    ----------

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS: 00:00 - Prologue 00:20 - Title Card 00:26 - Introduction 01:25 - Key benefits of Vendor and Seller Central 02:50 - Brand Protection 04:23 - Switching from 1P to 3P and vice versa 07:04 - Strategies to get Amazon to cut Purchase Orders 08:30 - A risky proposition, having both 1P and 3P 10:05 - Does Amazon punish sellers from leaving 1P 13:00 - Other Vendor Central perks 15:05 - Why would anybody do 1P in the first place? 18:07 - Difference between 'ships from' and 'sold by' 19:47 - Final piece of advice


    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #thatamazonadspodcast #amazonads #amazonadvertising #amazonppc #amazonppctips #VendorCentral #sellercentral #amazonfba #AmazonExperts #ecommerce #onlinebusiness #PASAgency #AmazonAdvertisingTips

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    23 分