In this episode of the Legend Letters Podcast, host Howie Chan interviews Michael Margolis, CEO of Storied, Inc, a Silicon Valley storyteller, best-selling author and innovation expert. He’s a go-to advisor for top executives at Google, Meta, Salesforce, Uber, and NASA. His narrative frameworks are regularly used by those who want to influence at scale – whether you need to get investment, buy-in, or alignment.

Michael shares his journey as a misfit and disruptor. The discussion emphasizes why storytelling matters so much in this attention economy, especially with generative AI. They delve into the philosophy behind storytelling and what it can do for humanity, how to survive in this new world of work, and go the very practical route with a framework for leaders to influence at scale.

Episode Breakdown:

02:43 The 4 waves of storytelling

07:39 The biggest challenge as you scale and grow a company

09:20 What is the role of technology and AI in our lives?

13:44 From lonely and awkward to working with big tech

17:31 Michael’s first career as a social entrepreneur

24:06 The gift and the curse of our time

26:37 People don’t buy the product, they buy the story

30:16 The greatest fundamental power that human beings have

31:55 The SFB Narrative Framework for leaders

39:28 Niching down in this attention economy

43:21 The 3 currencies for how to survive in the new world of work

49:41 Michael’s 500 days around the world

56:13 The long walk home

1:04:49 A letter to Michael’s younger self

Resources Mentioned:

Cartoons of the big tech companies org charts.

From Our Guest:

Website

LinkedIn

Youtube

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Get instant access to the book for free, Story 10x.

Legendary Quotes:

“What people don't realize is that whatever story you choose to tell is a self-fulfilling prophecy. Storytelling is like fortune telling. So choose wisely.” – Michael Margolis

“My thesis with generative AI is that learning how to take control, take charge of the story is the #1 most deterministic choice and or skill that will define the next 5, 10, 20, 30 years of your life and career. It's the master skill that you have to learn. Literally, words are the new code now.” – Michael Margolis

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

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